Based on in-depth study of the electronics giant Philips, Corporate
Strategy, Public
Policy and New Technologies examines the key factors which have
determined the
success or failure of new technologies and the global
competitiveness of firms within a major
European consumer industry. Drawing on the insights gained from
intensive empirical
research into the company's growth, structure and competitive
strategy, the book traces the
reciprocal influences of Philips and of European Community
policymaking on each other and
on the development of the industry since the 1970s.
The core of the book focuses on
detailed case studies of three major technological initiatives, and
analyses the reasons for
their success or failure: the European VCR (Video Cassette
Recorder) industry and Philips'
VCR 2000 format; Philips and the development of the European HDTV
(High Definition
Television) system; and Philips' CD-i (Compact Disc-interactive)
project. All three studies
raise important issues of competition, collaboration, technology
and the role of public policy,
with a firm theoretical grounding in the most relevant and
up-to-date academic
research.
In addition to providing an instructive analysis of the
performance of an industry
at the levels of the firm, the state and the European Community,
the book emphasises that the
strategies and policies discussed were adopted largely in response
to the global challenge
from the USA and, above all, Japan.
General
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