WWW may be an acronym for the World Wide Web, but no one could
fault you for thinking it stands for wild, wild West. The rapid
growth of the Web has meant having to rely on style guides intended
for print publishing, but these guides do not address the new
challenges of communicating online. Enter "The Yahoo Style Guide."
From Yahoo , a leader in online content and one of the most visited
Internet destinations in the world, comes the definitive reference
on the essential elements of Web style for writers, editors,
bloggers, and students. With topics that range from the basics of
grammar and punctuation to Web-specific ways to improve your
writing, this comprehensive resource will help you:
- Shape your text for online reading
- Construct clear and compelling copy
- Write eye-catching and effective headings
- Develop your site's unique voice
- Streamline text for mobile users
- Optimize webpages to boost your chances of appearing in search
results
- Create better blogs and newsletters
- Learn easy fixes for your writing mistakes
- Write clear user-interface text
This essential sourcebook--based on internal editorial practices
that have helped Yahoo writers and editors for the last fifteen
years--is now at "your" fingertips.
General
Imprint: |
St Martin's Press
|
Country of origin: |
United States |
Release date: |
July 2010 |
First published: |
July 2010 |
Authors: |
Yahoo!
|
Dimensions: |
292 x 190 x 35mm (L x W x T) |
Format: |
Paperback - Trade
|
Pages: |
512 |
ISBN-13: |
978-0-312-56984-6 |
Categories: |
Books >
Computing & IT >
Internet >
Web design
Promotions
|
LSN: |
0-312-56984-X |
Barcode: |
9780312569846 |
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