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Competitive Advantage and Sustainability Through the Use of Resources (Paperback)
Loot Price: R999
Discovery Miles 9 990
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Competitive Advantage and Sustainability Through the Use of Resources (Paperback)
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Total price: R1,019
Discovery Miles: 10 190
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A resource-based theory study is one of the most widely accepted
theoretical perspectives in explaining competitive capabilities in
relation to capability and sustainable competitive advantage. For
example, the study tends to be designed as a conceptual framework
for explaining the conditions under which firms may achieve a
sustainable competitive advantage through capabilities which are
valuable, and non-substitutable. Accordingly, the present study
interconnects the theoretical relationship between the capabilities
and competitive advantage of the resources-physical, human, and
technology, which provide conditions under which firms may achieve
a sustainable competitive advantage from the dynamic capabilities.
The new insights suggest that firm's three dynamic competitive
capabilities are considered as complementarities when one
capability enhances the value and effect of another capability. The
primary result of this study is towards the complementarities, in
addition to individual influences of the resources, of these
capabilities, which lead to the predictions of its Customer
Relationship Management advantage that prepares and assures towards
a sustainable advantage objective.
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