Corporate Culture and Globalization - Ideology and Identity in a Global Fashion Retailer (Hardcover)

This book offers an ethnographic analysis of how corporate culture has been transformed in the age of globalization and promotes the importance of a national ideology's role in corporate culture studies. Based on fifteen months of participant observation as a shop-floor salesperson, this book explores the gap between management-created corporate ideology and employees' interpretations of and responses to this ideology. The book approaches the issue by examining the formation, dissemination, and interpretation of corporate ideology at a global Japanese fashion retailer in Hong Kong. It does so by charting the history of the company's corporate policy: from centralized attempts at corporate employee management, through the creation of store manager "missionaries" intended to disseminate their ideology, to the ultimately unexpected outcomes as corporate ideology collided with its interpretations by store employees. The interdisciplinary nature of this book will appeal to scholars and upper level students in the fields of management, marketing, anthropology, and cultural studies as well as those interested in globalization, cross-cultural management and retail management.

General

Imprint:	Taylor & Francis
Country of origin:	United Kingdom
Series:	Routledge Advances in Management and Business Studies
Release date:	February 2023
First published:	2023
Authors:	Yi Zhu
Dimensions:	234 x 156mm (L x W)
Format:	Hardcover
Pages:	176
ISBN-13:	978-1-03-230443-4
Categories:	Books > Business & Economics > Economics > General Books > Business & Economics > Business & management > International business Books > Social sciences > Sociology, social studies > Anthropology > General Books > Social sciences > Sociology, social studies > Social issues > General Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour Books > Business & Economics > Industry & industrial studies > Distributive industries > Retail sector Promotions
LSN:	1-03-230443-X
Barcode:	9781032304434

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