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Books > Business & Economics > Business & management > International business
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Global Business - Connecting Theory to Reality (Hardcover, 2nd Revised edition)
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Global Business - Connecting Theory to Reality (Hardcover, 2nd Revised edition)
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This textbook is designed to help students understand the key
issues of global business by connecting theory with reality.
Divided into three parts, it covers critical issues of
international business, introducing readers to topics they will
connect with, and discussing core concepts. With a user-friendly
pedagogy and a host of helpful visuals, the authors offer a
practitioner's perspective on global business knowledge, examining
familiar theory on trade, direct investment, and political
environment alongside fresh topics, like geopolitical conflicts,
emerging markets, and sustainability. Over sixty case studies are
included to illustrate the magnitude and complexity of global
business involving different stakeholders. Undergraduate students
looking for an introduction to international business and graduate
students looking to apply their knowledge will find Global Business
stimulating, since it demonstrates how theories and concepts work
in real-world business settings.
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