Marketing Heritage - Archaeology and the Consumption of the Past (Paperback, New)

What are the implications of mass tourism and globalization for the field of archaeology? How does this change popular understandings of the past? Increasingly archaeological sites worldwide are being commodified for a growing tourist trade. At best, expansion of programs can aid in the protection and historic preservation of sites and strenghten community identities. However, unchecked commercial development may undermine the integrity of these same sites, replacing local interests with corporate ones, economically and culturally. Within this volume, original case studies from well-known sites in Cambodia, Israel, England, Mexico, and North America are presented to address the complex interaction between archaeology and nationalist, political, and commercial policies. This book should appeal to archaeologists, applied anthropologists, tourism and economic development specialists, and historic preservationists alike, as well others with an interest in the preservation of archaeological sites as historic locales.

General

Imprint:	AltaMira Press,U.S.
Country of origin:	United States
Release date:	August 2004
First published:	2004
Editors:	Yorke Rowan • Uzi Baram
Dimensions:	231 x 155 x 17mm (L x W x T)
Format:	Paperback
Pages:	328
Edition:	New
ISBN-13:	978-0-7591-0342-9
Categories:	Books > Humanities > Archaeology > General Books > Business & Economics > Business & management > Sales & marketing > General Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry
LSN:	0-7591-0342-9
Barcode:	9780759103429

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