Design Thinking for New Business Contexts - A Critical Analysis through Theory and Practice (Paperback, 1st ed. 2022)

This textbook identifies and critically explores the new business landscape through the lens of design thinking and contemporary industry practice, bridging the divide between the design and business domains. The book outlines the evolution of design thinking and the relationship between business and design, as well as provides in-depth studies of design thinking in turbulent business contexts, that includes the themes of sustainability, branding and organisational innovation. At its core, it articulates that design thinking is vital to establishing dynamic interdisciplinary thinking models that lead to organizational innovation. Featuring case studies and learning tasks, the book presents design thinking for readers as an organisational philosophy as opposed to a simple problem-solving tool.

General

Imprint:	Springer Nature Switzerland AG
Country of origin:	Switzerland
Release date:	April 2022
First published:	2022
Authors:	Yujia Huang • David Hands
Dimensions:	235 x 155 x 23mm (L x W x T)
Format:	Paperback
Pages:	210
Edition:	1st ed. 2022
ISBN-13:	978-3-03-094205-2
Categories:	Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Industry & industrial studies > General Books > Business & Economics > Business & management > Ownership & organization of enterprises > Entrepreneurship
LSN:	3-03-094205-8
Barcode:	9783030942052

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