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Books > Reference & Interdisciplinary > Communication studies
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Strategic Uses of Social Technology - An Interactive Perspective of Social Psychology (Hardcover)
Loot Price: R2,626
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Strategic Uses of Social Technology - An Interactive Perspective of Social Psychology (Hardcover)
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On an everyday basis, we communicate with one another using various
technological media, such as text messaging, social networking
tools, and electronic mail, in work, educational, and personal
settings. As a consequence of the increasing frequency of use and
importance of computer-supported interaction, social scientists in
particular have heeded the call to understand the social processes
involved in such interactions. In this volume, the editors explore
how aspects of a situation interact with characteristics of a
person to help explain our technologically-supported social
interactions. The person-by-situation interaction perspective
recognizes the powerful role of the situation and social forces on
behavior, thought, and emotion, but also acknowledges the
importance of person variables in explaining social interaction,
including power and gender, social influence, truth and deception,
ostracism, and leadership. This important study is of great
relevance to modern readers, who are more and more frequently using
technology to communicate with one another.
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