Today's tea aficionado is looking to imbibe tea within a meaningful
space, be it at home or in a tea shop. Customers of tea shops enjoy
the idea of "tea" as being "an experience", inclusive of art,
cultural themes, and strong design aesthetics. Better still if
these motifs are found within a tea-shop that aligns with the
shop's branding and is able to mix modern tea products with new
interior design styles, further increasing the customer's sense of
enjoyment of the entire shopping experience. Coupled with tea
consumption needs across the world gradually increasing and the tea
market expanding at higher rates than previously, the tea
industry's retail environment faces fierce competition. There's a
strong trend toward marrying a better awareness of the importance
of effective interior design of a tea shop while striving to
express a complete brand image and providing efficient service. In
this magnificently illustrated book, a lead designer and tea brand
consultant analyses the new design trends and brand management
styles of a carefully selected group of tea shops from around the
world. This book explores close to fifty fashionable tea shops that
are successful in the experimentation of mixing brand-new products
with unique space experiences and providing excellent
customer-focused interior designs. An excellent volume for those
looking to enrich the retail environment of this diverse and
fast-evolving industry.
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