Gendering Theory in Marketing and Consumer Research (Paperback)

Gendering Theory in Marketing and Consumer Research showcases state-of-the-art scholarship on gender in the field of marketing and consumer research. The book presents seven original contributions by a group of internationally renowned academics, who take up the task of theorising gender and gendering theory in new ways, accommodating recent intersectional, material-discursive, and practice-oriented theorisations. Connecting the study of marketing and consumer behaviour to different theoretical perspectives on gender, the contributors explore and critically examine the gendered nature and dimensions of contemporary marketplace activity. Through innovative conceptual development and insightful empirical analyses, the book offers important scholarly contributions to the literature on gender, marketing, and consumer research, and advances our understanding of gender as lived experience and socially regulated performance. It also frequently employ an intersectionalist perspective, theorising gender as only a part of one's subject position, which is constituted by mutually reinforcing categories. The book will be essential reading for students, scholars, and practitioners who are interested in the implications and contemporary manifestations of gender as a cultural category in the marketplace. This book was originally published as a special issue of the Journal of Marketing Management.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Series:	Key Issues in Marketing Management
Release date:	October 2018
First published:	2017
Editors:	Zeynep Arsel • Kirsi Eraranta • Johanna Moisander
Dimensions:	246 x 174mm (L x W)
Format:	Paperback
Pages:	212
ISBN-13:	978-0-367-07707-5
Categories:	Books > Business & Economics > Economics > General Books > Social sciences > Sociology, social studies > Gender studies > General Books > Social sciences > Sociology, social studies > Social institutions > General Books > Business & Economics > Business & management > Sales & marketing > Market research Promotions
LSN:	0-367-07707-8
Barcode:	9780367077075

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