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Metaphor in Culture - Universality and Variation (Hardcover, New)
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Metaphor in Culture - Universality and Variation (Hardcover, New)
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To what extent and in what ways is metaphorical thought relevant to
an understanding of culture and society? More specifically: can the
cognitive linguistic view of metaphor simultaneously explain both
universality and diversity in metaphorical thought? Cognitive
linguists have done important work on universal aspects of
metaphor, but they have paid much less attention to why metaphors
vary both interculturally and intraculturally as extensively as
they do. In this book, Zoltan Kovecses proposes a new theory of
metaphor variation. First, he identifies the major dimension of
metaphor variation, that is, those social and cultural boundaries
that signal discontinuities in human experience. Second, he
describes which components, or aspects of conceptual metaphor are
involved in metaphor variation, and how they are involved. Third,
he isolates the main causes of metaphor variation. Fourth Professor
Kovecses addresses the issue to the degree of cultural coherence in
the interplay among conceptual metaphors, embodiment, and causes of
metaphor variation.
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