With rising financial difficulties and declining enrollments, many colleges and universities are finding that they need new and better ways to present and promote themselves to potential students and the general public. New Strategies in Higher Education Marketing contains practical, "how-to" applications of marketing thought and theory for the higher education environment. Written by practitioners for practitioners, this valuable book offers new viewpoints, tools, and creative ways to solve potentially devastating problems through the implementation of marketing. Each chapter is application oriented and cases and situations common to most universities and colleges are discussed to illustrate marketing strategies and techniques to make them more easily understood and readily usable.New Strategies in Higher Education Marketing is divided into four sections: Strategy Research and Promotion Enrollment Services Development. It includes informative chapters on topics including perceptions and proper application of marketing in higher education; fund raising; public relations; coordination of intra-organizational efforts; techniques and methods of gathering information and data; and the challenge and management of student enrollment. Directors, presidents, vice-presidents, and others responsible for or interested in the marketing of a college or university will find a wealth of highly practical information in this book.

With rising financial difficulties and declining enrollments, many colleges and universities are finding that they need new and better ways to present and promote themselves to potential students and the general public. New Strategies in Higher Education Marketing contains practical, "how-to" applications of marketing thought and theory for the higher education environment. Written by practitioners for practitioners, this valuable book offers new viewpoints, tools, and creative ways to solve potentially devastating problems through the implementation of marketing. Each chapter is application oriented and cases and situations common to most universities and colleges are discussed to illustrate marketing strategies and techniques to make them more easily understood and readily usable.New Strategies in Higher Education Marketing is divided into four sections: Strategy Research and Promotion Enrollment Services Development. It includes informative chapters on topics including perceptions and proper application of marketing in higher education; fund raising; public relations; coordination of intra-organizational efforts; techniques and methods of gathering information and data; and the challenge and management of student enrollment. Directors, presidents, vice-presidents, and others responsible for or interested in the marketing of a college or university will find a wealth of highly practical information in this book.

Rapid, inexpensive, and easy-to-deploy, near-infrared (NIR) spectroscopy can be used to analyze samples of virtually any composition, origin, and condition. The Handbook of Near Infrared Analysis, Fourth Edition, explores the factors necessary to perform accurate and time- and cost-effective analyses across a growing spectrum of disciplines. This updated and expanded edition incorporates the latest advances in instrumentation, computerization, chemometrics applied to NIR spectroscopy, and method development in NIR spectroscopy, and underscores current trends in sample preparation, calibration transfer, process control, data analysis, instrument performance testing, and commercial NIR instrumentation. This work offers readers an unparalleled combination of theoretical foundations, cutting-edge applications, and practical experience. Additional features include the following: Explains how to perform accurate as well as time- and cost-effective analyses. Reviews software-enabled chemometric methods and other trends in data analysis. Highlights novel applications in pharmaceuticals, polymers, plastics, petrochemicals, textiles, foods and beverages, baked products, agricultural products, biomedicine, nutraceuticals, and counterfeit detection. Underscores current trends in sample preparation, calibration transfer, process control, data analysis, and multiple aspects of commercial NIR instrumentation. Offering the most complete single-source guide of its kind, the Handbook of Near Infrared Analysis, Fourth Edition, continues to offer practicing chemists and spectroscopists an unparalleled combination of theoretical foundations, cutting-edge applications, and detailed practical experience provided firsthand by more than 50 experts in the field.

Introduction to the Calculus of Variations and Control with Modern Applications provides the fundamental background required to develop rigorous necessary conditions that are the starting points for theoretical and numerical approaches to modern variational calculus and control problems. The book also presents some classical sufficient conditions and discusses the importance of distinguishing between the necessary and sufficient conditions. In the first part of the text, the author develops the calculus of variations and provides complete proofs of the main results. He explains how the ideas behind the proofs are essential to the development of modern optimization and control theory. Focusing on optimal control problems, the second part shows how optimal control is a natural extension of the classical calculus of variations to more complex problems. By emphasizing the basic ideas and their mathematical development, this book gives you the foundation to use these mathematical tools to then tackle new problems. The text moves from simple to more complex problems, allowing you to see how the fundamental theory can be modified to address more difficult and advanced challenges. This approach helps you understand how to deal with future problems and applications in a realistic work environment.

Introduction to the Calculus of Variations and Control with Modern Applications provides the fundamental background required to develop rigorous necessary conditions that are the starting points for theoretical and numerical approaches to modern variational calculus and control problems. The book also presents some classical sufficient conditions and discusses the importance of distinguishing between the necessary and sufficient conditions. In the first part of the text, the author develops the calculus of variations and provides complete proofs of the main results. He explains how the ideas behind the proofs are essential to the development of modern optimization and control theory. Focusing on optimal control problems, the second part shows how optimal control is a natural extension of the classical calculus of variations to more complex problems. By emphasizing the basic ideas and their mathematical development, this book gives you the foundation to use these mathematical tools to then tackle new problems. The text moves from simple to more complex problems, allowing you to see how the fundamental theory can be modified to address more difficult and advanced challenges. This approach helps you understand how to deal with future problems and applications in a realistic work environment.

Today well over two hundred museums focusing on African American history and culture can be found throughout the United States and Canada. Many of these institutions trace their roots to the 1960s and 1970s, when the struggle for racial equality inspired a movement within the black community to make the history and culture of African America more "public." This book tells the story of four of these groundbreaking museums: the DuSable Museum of African American History in Chicago (founded in 1961); the International Afro-American Museum in Detroit (1965); the Anacostia Neighborhood Museum in Washington, D.C. (1967); and the African American Museum of Philadelphia (1976). Andrea A. Burns shows how the founders of these institutions, many of whom had ties to the Black Power movement, sought to provide African Americans with a meaningful alternative to the misrepresentation or utter neglect of black history found in standard textbooks and most public history sites. Through the recovery and interpretation of artifacts, documents, and stories drawn from African American experience, they encouraged the embrace of a distinctly black identity and promoted new methods of interaction between the museum and the local community.

Over time, the black museum movement induced mainstream institutions to integrate African American history and culture into their own exhibits and educational programs. This often controversial process has culminated in the creation of a National Museum of African American History and Culture, now scheduled to open in the nation's capital in 2015.

David Hayman presents this documentary about Scottish poet Robert Burns. Hayman explores Burns' life from his childhood to his rise to fame throughout the nation while a team of experts use forensic technology to create a model of the writer's head to show, with as much accuracy as possible, what he would have really looked like.

Two issues have been central within political philosophy in the last decade or so. The first is the debate over 'the politics of distribution versus the politics of recognition, ' which is usually associated with the work of Axel Honneth and Nancy Fraser. The second is discussion of the phenomenon known as globalization, focusing on the notions of cosmopolitanism and global justice. This book explores the relationship between these two issues. It considers not only the global dimension of the politics of recognition, but also how recognition theory can provide new insights into our understanding of problems of global justice, especially those of a non-distributive nature. A number of the contributors consider the relevance of Hegel's theory of recognition for our understanding of these issues.

Global justice is of every increasing importance in the contemporary political world. This volume brings a hitherto overlooked perspective - the politics of recognition - to bear on this idea. It considers how discussion of each of these illuminates the problems posed by the other, thus addressing an issue of vital concern for the years to come.

Drawing on ethnographic accounts of children's media-referenced play, this book explores children's engagement with media cultures and playground experiences, analyzing a range of issues such as learning, fantasy, communication and identity.

The later stages of dementia are as important, if not more so, as the earlier stages, since they harbour unique characteristics and events, which profoundly affect the lives of patients and their carers. Severe dementia has not had a high profile in the clinical literature as until recently prognosis was poor and there were few beneficial interventions. With the recent licensing of memantine, clinicians finally have a drug option that will delay disease progression.

"Severe Dementia" is the first book to focus exclusively on severe dementia. It addresses both the clinical features of the disease and the social aspects of care. Introductory chapters on the differential diagnosis, neurochemistry and molecular pathology of severe dementia set the scene for the clinical discussion. Detailed clinical chapters on cognitive function, depression, physical effects, staging and function follow. All therapeutic interventions are then discussed, including memantine, anticholinesterases, neuroleptics and non-pharmacological treatment. The final chapters review the social and economic aspects of dementia care, including family involvement, person-centered care, palliative care, ethics and health economics.

Written and edited by experts in geriatric psychiatry and geriatrics, "Severe Dementia" is of value to all clinicians involved in the management of this complex and vulnerable group of patients. It is also of interest to general practitioners and carers in nursing homes.

Major changes have recently taken place in the value attached to components of milk. Although approximately half the energy in milk is contained in fat, fat is rapidly decreasing in value relative to protein. This has come about because of the increased availability of competitively-priced, plant-derived edible oils and because of the perceived health problems associated with animal fat in the human diet. Such changes have major implications for the dairy sector, particularly in developed countries. Against this background, this book presents a timely review of developments in milk production and consumption, of changes in milk component values, and of the opportunities that biotechnology provides to alter the composition of and add value to milk on the farm. The subject coverage is very broad, ranging from nutritional aspects of pastures and forages, to rumen microbiology, genetics and reproductive technologies, milk biochemistry and environmental implications. It is based on a conference held in Wellington, New Zealand, in February 1996, and sponsored by the OECD and AgResearch. Contributors include leading research workers from North America, Europe, Japan, Australia and New Zealand. It provides an invaluable overview of the subject, suitable as a reference book for advanced students, researchers and advisers in dairy science as well as related disciplines such as grassland, nutritional and food sciences.

In the United States, against the background of secularization, the religious atmospheres have changed radically in the past 40 years. In 1965, President Lyndon Johnson signed the Immigration and Naturalization Act, which opened America's doors to immigrants from all over the world. As a result, approximately one million immigrants legally enter the United States each year and bring with them religions traditions such as Islam, Buddhism, and Hinduism. Catholic Spirituality and Prayer in the Secular City presents the role of religion and spirituality in a rapidly changing religious scenario. Author Robert A. Burns explores ways Catholics have been called upon to develop their spiritual lives in the most religious pluralistic society that has ever existed. Burns acknowledges the struggle that many people face when seeking a deeper spirituality and do not now where or how to begin, and seeks to guide readers through the confusion and back to the meaning of spirituality. This book leads readers through the various approaches taken to achieving a deeper spiritual life by presenting and discussing the religious philosophies of spiritual leaders throughout history. Ultimately, Catholic Spirituality and Prayer in the Secular City provides readers with the ability to see themselves in a proper context by offering a new avenue for deeper spirituality.

We often see children engaging with media - playing videogames, trading Pokemon cards, or acting out superhero fantasies. But what do we know about children's self-directed play in the context of their media cultures? This book provides in-depth analyses of children's media-referenced play on two primary school playgrounds in different cities in the UK. Drawing on ethnographic accounts of children's media-referenced play in UK playgrounds, as well as historical documents and contemporary media products, this book sets out an in-depth analysis of the current state of children's playground experiences. The aim of the book is to provide in-depth case studies of several genres of children's play as well as making connections to broader theories. The analyses consider a wide range of concepts including learning, fantasy, communication and issues relating to identities. As such the book appeals to a large audience covering a variety of disciplines including folklore, media and cultural studies, education, sociology, and childhood studies.

Music videos promote popular artists in cultural forms that circulate widely across social media networks. With the advent of YouTube in 2005 and the proliferation of handheld technologies and social networking sites, the music video has become available to millions worldwide, and continues to serve as a fertile platform for the debate of issues and themes in popular culture. This volume of essays serves as a foundational handbook for the study and interpretation of the popular music video, with the specific aim of examining the industry contexts, cultural concepts, and aesthetic materials that videos rely upon in order to be both intelligible and meaningful. Easily accessible to viewers in everyday life, music videos offer profound cultural interventions and negotiations while traversing a range of media forms. From a variety of unique perspectives, the contributors to this volume undertake discussions that open up new avenues for exploring the creative changes and developments in music video production. With chapters that address music video authorship, distribution, cultural representations, mediations, aesthetics, and discourses, this study signals a major initiative to provide a deeper understanding of the intersecting and interdisciplinary approaches that are invoked in the analysis of this popular and influential musical form.