A hands-on field guide to consistently creating page-turning content that your audience loves. (And that delivers real results.) In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that's helped hundreds of thousands become better, more confident writers. In this brand-new edition, she delivers all the practical, how-to advice and insight you need for the process and strategy of content creation, production, and publishing. This new edition also includes: All-new examples, tools, resources Updated step-by-step writing framework Added and expanded chapters that reflect the evolution of content marketing (and evolution of Ann's thinking about what works today) The same witty and practical how-to approach How to attract and retain customers with stellar online communication How to choose your words well, sparingly, and with honest empathy for your customers Best practices and ideas for crafting credible, trustworthy content "Things Marketers Write" The fundamentals of 19 specific kinds of content that marketers like you write Inspiration. Confidence. Fun. In this book, you'll discover: Content marketing has evolved. Yet writing matters more than ever. In this new edition of Everybody Writes, you'll find the strategies, techniques, tips, and tools you'll need to refine, upgrade, and (most of all) inspire your own best content marketing.

Onthou jy nog die dae van donkiekarre, negosiewinkels, hanslammers grootmaak en tiekiedraai in die waenhuis? Die dae toe ’n Engelsman nog iets vreemds vir ’n Afrikaanse plaasseun was en ’n man moes kon briewe skryf om ’n nooi te bekoor? Met Daar doer in Duitswes roep Helm Jooste daardie dae met nostalgie en humor in herinnering. Hy vertel met selfspot van sy eie ervarings in onder andere die ou Suidwes: vertellings wat jou terselfdertyd laat lag en met heimwee en deernis vul. Kom dans op maat van die Rooiduin Orkes tot rooidag; skater en bloos oor die lywige Ant Maryntjie en die tandlose Toks – en droom saam met ’n bobaasverteller oor die “se nou maars” en verspeelde kanse in Jessica se blou oe. Verskeie humoristiese vertellinge van Helm Jooste word in hierdie boekie saamgevat. Meeste van die vertellinge handel oor die ou Suidwes.

Sometimes, the work of God's unseen hand is hard to recognize. At other times, it is so apparent, there is no way to ignore Divine intervention. For two girls, born 11 months apart in a small Southern town, this could not be more true. Forty plus years ago, God placed them in each other's lives, along with a foundation for a friendship that would later defy time, distance, and the vagaries of life. More than forty years after their families took them in separate directions, they "refound" each other, reconnected, and renewed a friendship that felt as if it were always there- and it had been...in their hearts. Today, God has brought these women full circle, only children who rediscovered the "sister" each was missing. Now, one a writer/photographer, the other a writer, they share, through pictures and words, the insights God has given them on life, love, the many shapes of family, the strength and meaning of friendship, and the infinite unseen ways God works to place each of us exactly where we should be, right at the time we should be there, with those who truly love us.

The guide to creating engaging web content and building a loyal following, revised and updated

Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? "Content Rules" equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online--and using them to establish credibility and build a loyal customer base.Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with othersLeverage social media and social tools to get your content and ideas distributed as widely as possibleUnderstand why you are generating content--getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategyWrite in a way that powerfully communicates your service, product, or message across various Web mediumsBoost your online presence and engage with customers and prospects like never before with "Content Rules."

Sometimes, the work of God's unseen hand is hard to recognize. At other times, it is so apparent, there is no way to ignore Divine intervention. For two girls, born 11 months apart in a small Southern town, this could not be more true. Forty plus years ago, God placed them in each other's lives, along with a foundation for a friendship that would later defy time, distance, and the vagaries of life. More than forty years after their families took them in separate directions, they "refound" each other, reconnected, and renewed a friendship that felt as if it were always there- and it had been...in their hearts. Today, God has brought these women full circle, only children who rediscovered the "sister" each was missing. Now, one a writer/photographer, the other a writer, they share, through pictures and words, the insights God has given them on life, love, the many shapes of family, the strength and meaning of friendship, and the infinite unseen ways God works to place each of us exactly where we should be, right at the time we should be there, with those who truly love us.

The end of the Roman rule and the rise of Christianity brought changes in long-held beliefs about death and commemoration, some of which were immortalised in stone. This study looks at monumental stone inscriptions, primarily Christian and Latin, in Late Antique and early medieval Spain and Gaul, as a means of providing insults into social, religious and cultural history. Placed within the context of Christian inscriptions in Italy, North Africa, the Balkans and Britain and Ireland, Mark Handley examines the production of inscriptions in Spain and Gaul, as well as their social dialogue on family history, gender, age and mortality. The use of inscriptions in revealing aspects of demography, for dating purposes, the commemoration of the cult of saints through epigraphy, and links with literacy, are also explored.