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Covering the applied managerial perspective of the travel industry,
this book looks at the core disciplines and the application of
theory to practice. Considering individual and corporate social
responsibility, it teaches effective managerial skills by reviewing
legal frameworks, quality management and marketing, financial
management, and the management of shareholders and stakeholders. It
discusses current trends such as sustainability and governmental
emission targets against a background of the needs of a commercial
business to innovate and increase profits. A valuable tool for both
students and those working in the travel industry, this new edition
includes new content, a revised structure and all-new international
case studies.
Special interest tourism is growing rapidly due to a discerning and
heterogeneous travel market and the demand for more focused
activity or interest-based tourism experiences. This book
approaches the topic from the perspective of both supply and
demand, and addresses the complexities now inherent in this area of
tourism. It presents a contextualised overview of contemporary
academic research, concepts, principles and industry-based practice
insights, and also considers the future of special interest tourism
in light of the emergence of ethical consumerism. With a clear,
user-friendly structure, the book: -Links theoretical frameworks to
clear practical applications. -Reviews key emerging issues for
tourism relating to families and faith, the performing arts, active
and passive pursuits, therapeutic leisure and travelling. -Includes
contributions and case studies from international academics and
practitioners to give a truly global overview. Sometimes referred
to as niche or contemporary tourism, this book provides a complete
introduction to the study of special interest tourism for students.
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Research Themes for Tourism (Paperback)
Crispin Dale; Edited by Peter Robinson; Contributions by Glen Croy; Edited by Sine Heitmann; Contributions by Patsy Morgan; Edited by …
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R1,358
Discovery Miles 13 580
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Ships in 9 - 15 working days
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Tourism studies at Masters level are often divided into subsets of
tourism such as environmental tourism, rural tourism and sports
tourism. Now available in paperback, this textbook provides an
overview of types of tourism, and common themes studied in courses
to allow undergraduate students to become familiar with a wide
range of tourism topics at a foundation level, allowing them to
make an informed decision about their future studies and career. It
will also be a useful text for providing a broad brush introduction
to the major topics that are covered in undergraduate courses.
Popular subjects like urban tourism, festivals and events and
heritage and cultural tourism are covered.
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Events Management (Paperback, New)
Crispin Dale; Edited by Peter Robinson; Contributions by Geoff Dickson; Edited by Debra Wale; Contributions by Steve Gelder; Edited by …
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R1,156
Discovery Miles 11 560
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Ships in 12 - 17 working days
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Event management studies are fast growing in popularity, covering a
diverse range of activities such as music and film festivals,
concerts, sporting events and conferences. This textbook gives a
broad and practical coverage of the major themes in events.
Outlining both the historical developments and current state of the
industry, while also taking into account wider political and
cultural issues, the book covers the different elements of
planning, project management, health and safety, funding,
operations, human resources, marketing and logistics that are vital
for successful management. Critical issues such as impacts,
sustainability and legacy of events are also discussed. Supported
by international case studies and review questions, "Events
Management" provides a current and up-to-date view of the industry
in this field.
Marketing and management processes across industries can be very
similar, but contexts vary where political intervention, public
interest and local sustainability are involved. The rural business
setting is especially intricate due to the assortment of different
business opportunities, ranging from traditional agriculture, to
tourism enterprise and even high-tech business. This important new
textbook on the subject: - Examines key issues affecting rural
enterprise and tourism - Explores the breadth of rural enterprise
management and marketing across both developed and developing
economies - Discusses strategies for business growth within a rural
setting, such as knowledge development, proper planning and
innovation - Uses a mix of case studies and theoretical content
specifically selected to appeal to both student and practitioner
readers Including pedagogical features and full colour throughout,
this new textbook provides an engaging and thought-provoking
resource for students and practitioners of tourism, rural business
and related industries.
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Research Themes for Tourism (Hardcover, New)
Crispin Dale; Edited by Peter Robinson; Contributions by Glen Croy; Edited by Sine Heitmann; Contributions by Patsy Morgan; Edited by …
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R2,812
Discovery Miles 28 120
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Ships in 12 - 17 working days
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Tourism studies at Masters level are often divided into subsets of
tourism such as environmental tourism, rural tourism and sports
tourism. This textbook provides an overview of types of tourism,
and common themes studied in courses to allow undergraduate
students to become familiar with a wide range of tourism topics at
a foundation level, allowing them to make an informed decision
about their future studies and career. It will also be a useful
text for providing a broad brush introduction to the major topics
that are covered in undergraduate courses. Popular subjects like
urban tourism, festivals and events and heritage and cultural
tourism are covered.
Covering the applied managerial perspective of the travel industry,
this book looks at the core disciplines and the application of
theory to practice. Considering individual and corporate social
responsibility, it teaches effective managerial skills by reviewing
legal frameworks, quality management and marketing, financial
management, and the management of shareholders and stakeholders. It
discusses current trends such as sustainability and governmental
emission targets against a background of the needs of a commercial
business to innovate and increase profits. A valuable tool for both
students and those working in the travel industry, this new edition
includes new content, a revised structure and all-new international
case studies.
Marketing and management processes across industries can be very
similar, but contexts vary where political intervention, public
interest and local sustainability are involved. The rural business
setting is especially intricate due to the assortment of different
business opportunities, ranging from traditional agriculture, to
tourism enterprise and even high-tech business. This important new
textbook on the subject: - Examines key issues affecting rural
enterprise and tourism - Explores the breadth of rural enterprise
management and marketing across both developed and developing
economies - Discusses strategies for business growth within a rural
setting, such as knowledge development, proper planning and
innovation - Uses a mix of case studies and theoretical content
specifically selected to appeal to both student and practitioner
readers Including pedagogical features and full colour throughout,
this new textbook provides an engaging and thought-provoking
resource for students and practitioners of tourism, rural business
and related industries.
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Discovery Miles 3 300
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