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This book takes an in-depth look at the software industry as a
major factor in future global economic performance. It explores how
software-based companies are a significant factor behind economic
growth and serve as important bridge builders between industries.
Countries with a weak and underdeveloped software industry risk
being left behind in the 21st century. The book examines the case
of Germany as one of the world's major industrial nations, which is
facing loss of competitiveness due to its underdeveloped software
sector. It shows how the German software market is characterized by
a multiplicity of small and medium sized companies and exhibits a
shortage of globally dominating companies. This is presented and
examined in the light of Germany being a powerhouse for
technologies in sectors other than the software industry. The book
analyzes the current situation and future potential of the German
software industry. Using empirical analysis and international case
studies, it presents the status quo and offers recommendations for
policy makers. It shows effective management strategies for the
sustainable international growth of software-based companies. The
recommendations in this book are intended to secure Germany's front
seat on the express train bound for the second half of the 21st
century.
This book takes an in-depth look at the software industry as a
major factor in future global economic performance. It explores how
software-based companies are a significant factor behind economic
growth and serve as important bridge builders between industries.
Countries with a weak and underdeveloped software industry risk
being left behind in the 21st century. The book examines the case
of Germany as one of the world's major industrial nations, which is
facing loss of competitiveness due to its underdeveloped software
sector. It shows how the German software market is characterized by
a multiplicity of small and medium sized companies and exhibits a
shortage of globally dominating companies. This is presented and
examined in the light of Germany being a powerhouse for
technologies in sectors other than the software industry. The book
analyzes the current situation and future potential of the German
software industry. Using empirical analysis and international case
studies, it presents the status quo and offers recommendations for
policy makers. It shows effective management strategies for the
sustainable international growth of software-based companies. The
recommendations in this book are intended to secure Germany's front
seat on the express train bound for the second half of the 21st
century.
Taking into account strategic, organizational and technological
factors Alexander Benlian studies the question of whether to
centralize or to decentralize media content. The findings basically
emphasize the need to design publishing organizations that follow
certain patterns of congruency and consistency in order to realize
greater effectiveness.
Der digitale Zwilling lasst sich als intelligentes, digitales
Abbild eines realen Produktes oder Prozesses beschreiben. Die
Studie untersucht digitale Zwillinge aus einer
Geschaftsmodellperspektive. Eine vergleichende Analyse von sechs
unterschiedlichen Geschaftsmodellen anhand des Business Model
Canvas zeigt deutliche Unterschiede in der Interpretation der
Begrifflichkeit des digitalen Zwillings und dessen Verwendung als
Geschaftsmodell auf. Die groesste Herausforderung fur die
Entwicklung digitaler Zwillinge sind fehlende monetare Argumente
und das UEberwinden von Schnittstellenproblematiken. Gleichzeitig
werden grosse Potenziale im Business to Business-Bereich (B2B) und
mittelfristig auch im Business to Customer-Bereich (B2C) erwartet.
Die Autoren:Robin Klostermeier ist Unternehmensberater und berat
Kunden zu Fragen der digitalen Transformation und Datenintegration.
Prof. Dr. Steffi Haag ist Juniorprofessorin fur
Wirtschaftsinformatik an der Friedrich-Alexander-Universitat
Erlangen-Nurnberg. Prof. Dr. Alexander Benlian ist Professor fur
Wirtschaftsinformatik & E-Services an der Technischen
Universitat Darmstadt.
Software-as-a-Service ist eines der meistdiskutierten Themen im
IT-Umfeld. Was verbirgt sich hinter dem Hype? Wo liegen Chancen und
Risiken fur Unternehmen und Berater? Antworten auf diese Fragen
geben namhafte Autoren aus Wissenschaft und Praxis.
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