Sports Economics is the ideal introduction for all sport management and sport policy students and those for whom economics is a relatively new area of study. The book will also provide an ideal introduction to sports economics for economics students new to the area. Specifically designed to make economics accessible the context of sport is the focus of analysis, ensuring that this book is lively, accessible and approachable. The full scope of the sports economy is examined, covering the three main arenas in which sport takes place - mass participation, professional sports and sports events. The key elements of the economic representation of these three markets are considered, such as the underlying demand for and supply of these sports, together with the main policy issues affecting them Whilst truly international in scope, it focuses particularly on specific comparisons between the US, the UK and mainland Europe. The breadth of discussion and international emphasis is brought to life by a detailed discussion of the evidence throughout the book to illustrate the key themes discussed - ideal for both lecturer and student. Reflection questions and boxes are also used in chapters to prompt the reader to think about specific points as well as to provide the context for specific theoretical or empirical contributions that have been used to analyze sport.

This book is unique in that it offers the first truly rigorous application of economic principles to its subject. The authors analyse:
* the economic literature on sporting leagues
* the demand for professional team sports
* the players' labour market.
Amongst the topics discussed are the US system of franchising and draft picks and the chances of their being adopted elsewhere, the implications of player strikes, the onset of pay-per-view and digital television, and the relatively new notion that sport is a business like any other.

This book is unique in that it offers the first truly rigorous application of economic principles to its subject. The authors analyse:
* the economic literature on sporting leagues
* the demand for professional team sports
* the players' labour market.
Amongst the topics discussed are the US system of franchising and draft picks and the chances of their being adopted elsewhere, the implications of player strikes, the onset of pay-per-view and digital television, and the relatively new notion that sport is a business like any other.

The Economics of Sport provides a highly accessible introduction to the main theoretical, empirical and policy issues that emanate from the economic analysis of sport.
Written in a style that makes economics accessible to sports management and policy students, this is a lively and reader-friendly examination of the crucial areas that make up the sports economy. It embraces the full scope of the sports economy, covering the three main arenas in which sport takes place - mass participation, professional sports and sports events. The key elements of the economic representation of these three markets is examined, together with the main policy issues, as well as the underlying demand for and supply of these sports.
Truly international in scope it focuses on specific comparisons between the US, the UK and mainland Europe. The breadth of discussion and international emphasis is brought to life by a thorough pedagogy which is developed throughout the book, including case studies to illustrate the key themes discussed - ideal for both lecturer and student.
* Embraces the full scope of the sports economy, including mass participation, professional sports and sports events
* Ideal resource for sports management and policy students, making economics accessible through strong pedagogy
* Illustrated by international case studies focusing on the UK, US and mainland Europe