As the media converges with the telecommunication industry leveraging content becomes key for both formerly separate industries. As new channels are offered and used to distribute various contents - from music to games, from text to videos - companies have to think about innovative ways to even more profit from providing the channels or from providing the content or from providing both. New business models are emerging that are made for leveraging content and finding their way to the customers. This book explains why and how more content leverage becomes reality.  

Die Spielregeln der Weltwirtschaft haben sich geandert. Organisches Wachstum reicht heute nicht mehr aus, um sich im Konzentrationsprozess erfolgreich zu behaupten. Wie gelingt es Unternehmen, Wirtschaftskrisen zu trotzen und sich gegen zukunftige Krisen zu schutzen?
Der erfahrene Strategieberater Andrej Vizjak gibt Unternehmen ganz neue Einsichten zu ihren eigenen Grossenprofilen und den Strategien, die in reifen Markten Erfolg versprechen. Ausfuhrliche Fallbeispielen aus sieben Industrien untermauern die Kernaussagen.
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As the media converges with the telecommunication industry leveraging content becomes key for both formerly separate industries. As new channels are offered and used to distribute various contents - from music to games, from text to videos - companies have to think about innovative ways to even more profit from providing the channels or from providing the content or from providing both. New business models are emerging that are made for leveraging content and finding their way to the customers. This book explains why and how more content leverage becomes reality.

Interaktivitat, Books on demand, digitales Buch - die Medienbranche steht vor grossen Herausforderungen. Hier analysieren erstmals Berater die Hintergrunde und zukunftsweisende Entwicklungen, und Branchenexperten zeigen auf, welche Trends das Geschaft revolutionieren.

As industries worldwide move toward consolidation, niche companies need to take advantage of strategies that are forward-thinking and anticipate new trends. "Beating the Global Consolidation Endgame" identifies nine key strategies that niche companies must master in order to outperform their markets and gain the largest benefits from consolidation. It draws from a landmark study conducted by global management consulting firm A.T. Kearney of more than 600,000 small to mid-sized niche companies over a 15-year period.

A.T. Kearney thought leaders Dr. Fritz Kroeger, Dr. Andrej Vizjak, and Michael Moriarty reveal nine successful Endgame niche strategies while explaining how these strategies are most viable at certain points during consolidation. In order to time the strategies accurately, all decision makers must know what stage of industry consolidation they're in, along with the implications of each stage. This ensures a company's survival and success against global consolidators.

Taking you through the Merger Endgame Theory lifecycle, the authors show you how to develop stable niche strategies by: Determining your industry's Endgame position and expected evolution of consolidation in coming years Identifying industry sectors with comparable models to illuminate strategic success factors for your sector Knowing the strengths and weaknesses of Endgame consolidation winners and losers Spotting potential market splits and new configurations for the value-creation chain Determining the best niche options and the best sequence for executing them

These action steps are supported by case studies of leading companies around the world, including BMW, NetJets, Swatch, Ducati, and KPMG--which show how these niche fighters developed competitive advantage, survived market collapses, and delivered superior customer service while increasing their market share.