This major new series reproduces an authoritative selection of the most significant articles in different areas of psychology. It focuses in particular on influential articles which are not found in other similar colelctions.

Many of these articles are only available in specialized journals and therfore are not accessible in every library. This landmark series will make a contribution to scholarship and teaching in psychology. It will imorove access to important areas of literature which are difficult to locate, even in the archives of many libraries throughout the world.

Important features in each book make the series an essential research and reference tool, including introductions written by the individual editors providing a lucid survey of difference branches of psychology. The pagination of the original articles has been deliberately retained to facilitate ease of reference. A comprehensive author and subject index guides the reader instantly to major and minor topics within the literature.

Utilizing "new wave" research including new psychological theories, new statistical techniques, and a stronger methodology, this collection unites a diversity of recent research perspectives on attitudes and the psychological functions of an attitude. The objective of the editors was to bring together the bits and pieces of validated data into one systematic and adequate set of general principles leading to the view of attitudes as predictions. As the volume reformulates old concepts, explores new angles, and seeks a relationship among various sub-areas, it also shows improvements in the sophistication of research designs and methodologies, the specifications of variables, and the precision in defining concepts.

The contributions to this volume capture the thrill of current work on social influence, as well as providing a tutorial on the scientific and technical aspects of this research. The volume teaches the student to: Learn how to conduct lab, field and case research on social influence through example by leading researchers Find out about the latest discoveries including the status of research on social influence tactics, dissonance theory, conformity, and resistance to influence Discover how seemingly complex issues such as power, rumors, group and minority influence and norms can be investigated using the scientific method Apply knowledge to current influence campaigns to find out what works and what does not. The Science of Social Influence is the perfect core or complementary text for advanced undergraduate or graduate students in courses such as Attitudes and Attitude Change, Communications, Research Methods and, of course, Social Influence.

The contributions to this volume capture the thrill of current work on social influence, as well as providing a tutorial on the scientific and technical aspects of this research. The volume teaches the student to:

• Learn how to conduct lab, field and case research on social influence through example by leading researchers
• Find out about the latest discoveries including the status of research on social influence tactics, dissonance theory, conformity, and resistance to influence
• Discover how seemingly complex issues such as power, rumors, group and minority influence and norms can be investigated using the scientific method
• Apply knowledge to current influence campaigns to find out what works and what  does not.

The Science of Social Influence is the perfect core or complementary text for advanced undergraduate or graduate students in courses such as Attitudes and Attitude Change, Communications, Research Methods and, of course, Social Influence.