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Attitude Structure and Function (Paperback)
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Attitude Structure and Function (Paperback)
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Utilizing "new wave" research including new psychological theories,
new statistical techniques, and a stronger methodology, this
collection unites a diversity of recent research perspectives on
attitudes and the psychological functions of an attitude. The
objective of the editors was to bring together the bits and pieces
of validated data into one systematic and adequate set of general
principles leading to the view of attitudes as predictions. As the
volume reformulates old concepts, explores new angles, and seeks a
relationship among various sub-areas, it also shows improvements in
the sophistication of research designs and methodologies, the
specifications of variables, and the precision in defining
concepts.
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