First published in 1991. Routledge is an imprint of Taylor & Francis, an informa company.

This textbook provides students with a concise introduction to the development of communication theory. Written in an engaging style, it offers an account of the development of all the major theoretical approaches in communication and media studies. The book summarizes clearly and methodically the range of existing theories; explains how and why the diverse currents and schools of thought emerged; and contextualizes all the major approaches, including those of cultural studies and political economy, in their historical, social and intellectual setting. Theories of Communication is an essential text for all students of media, communication and cultural studies. It will also be welcomed by anyone seeking to understand the changes that have accompanied the rise of the so-called `information society'.

A survey of the changes in the advertising industry in the last twenty years including coverage of the emergence of international conglomerates and the diversification of the agencies into public relations and media buying.

In creating and developing the new genre of the televised novela, a one-hour long dramatic serial, the Brazilian television industry grew, in less than 15 years, from an insignificant player in the international market to one of the largest, most influential in the world. In the first book in English to explore the phenomenon of the telenovela Michele and Armand Mattelart challenge accepted views of the world dominance of United States television and probe the socioeconomic impact of this new genre on a third world country. Using the telenovela and its impact on the medium world-wide, the authors document the important changes in the international circulation of television programs and in the way television is perceived theoretically as a subject of research. The book traces the development of the novela in a country that, in the early 1960s, did not have any nationwide media and later--from 1964 to the 1970s--was ruled by a military dictatorship. It further analyzes the formation of the genre and its mode of production, placing the novela's appearance and development in its cultural, institutional, and economic context. The authors look at the peculiar contradictory relation between the genre's creators and developers--generally left wing intellectuals--and the manipulations required to construct a television industry in a highly competitive marketplace.

The book begins with a description of the economic, institutional, and cultural context which produced the genre. It explores the world of soap operas, the development of a national television industry, and the beginnings of an urban consumer society in Brazil. The authors include a valuable and detailed study of the mode of production of the telenovela, placing both the form and content of the genre in their specific economic and institutional context. The book goes on to examine the relationship between the genre and its wider social and cultural environment, explaining its immense popularity and the social function it fulfills. Finally, the authors link the study of Brazilian television to wider debates in media and cultural studies.

First published in 1971, How to Read Donald Duck shocked readers by revealing how capitalist ideology operates in our most beloved cartoons. Having survived bonfires, impounding and being dumped into the ocean by the Chilean army, this controversial book is once again back on our shelves. Written and published during the blossoming of Salvador Allende's revolutionary socialism, the book examines how Disney comics not only reflect capitalist ideology, but are active agents working in this ideology's favour. Focusing on the hapless mice and ducks of Disney, curiously parentless, marginalised and always short of cash, Ariel Dorfman and Armand Mattelart expose how these characters established hegemonic ideas about capital, race, gender and the relationship between developed countries and the Third World. A devastating indictment of a media giant, a document of twentieth-century political upheaval, and a reminder of the dark undercurrent of pop culture, How to Read Donald Duck is once again available, together with a new introduction by Ariel Dorfman.

First published in 1971, How to Read Donald Duck shocked readers by revealing how capitalist ideology operates in our most beloved cartoons. Having survived bonfires, impounding and being dumped into the ocean by the Chilean army, this controversial book is once again back on our shelves. Written and published during the blossoming of Salvador Allende's revolutionary socialism, the book examines how Disney comics not only reflect capitalist ideology, but are active agents working in this ideology's favour. Focusing on the hapless mice and ducks of Disney, curiously parentless, marginalised and always short of cash, Ariel Dorfman and Armand Mattelart expose how these characters established hegemonic ideas about capital, race, gender and the relationship between developed countries and the Third World. A devastating indictment of a media giant, a document of twentieth-century political upheaval, and a reminder of the dark undercurrent of pop culture, How to Read Donald Duck is once again available, together with a new introduction by Ariel Dorfman.

In the age of satellites and the Internet, worldwide communication has become increasingly unified amid overblown claims about the redemptive possibilities of international networks. But this rhetoric is hardly new. As Armand Mattelart demonstrates in Networking the World, 1794-2000, globalization and its attendant hype have existed since road and rail were the fastest way to move information.

Mattelart plates contemporary global communication networks into historical context and shows that the networking of the world began much earlier than many assume, in the late eighteenth century. He argues that the internationalization of communication was spawned by such Enlightenment ideals as universalism and liberalism, and exmines how the development of global communications has been inextricably linked to the industrial revolution, modern warfare, and the emergence of nationalism. Throughout, Mattelart eloquently argues that discourses of better living through globalization often mask projects of political, economic, and cultural domination.

A tour of the multiple usages and systems that each historic period puts forth in the name of communication. This genealogy maps the many means by which humans interact - from cataloguing others, to asserting power over them, to working together with them to build new forms of community. Included are topics such as the elaboration of warfare as a logistic; the rise of professional societies of propaganda and national propagation; the history of universal expositions and world fairs; the birth of documentary and film out of physiological investigations in the 19th century; the development of press and the popular novel; and the origins of American social science. The history runs from the circuits of exchange to the circulation of goods, people and messages, from the construction of railroads to the emergence of long-distance communication. The author brings a clarifying perspective to the ideologies and theories that accompany these transformations.

The impact of the `information society' are multiform and transdisciplinary. There are few areas of social, political and economic life that have not been affected or challenged by the new technologies of information and communication.

In this short introduction, Armand Mattelart unpacks the notion of the information society, and examines why it has become the dominant paradigm for social change in the 21st Century. Critically, he also asks why the notion has come to dominant in the absence of any critical examination of the conditions under which it has been produced. Combining a long-term historical and geopolitical perspective, Mattelart questions the axioms used to legitimate the Information Society and critically assesses the ways in which it has been conceptualised as a theoretical concept as well as policy making tool.

This introduction will be of interest to all students of media and communication, as well as social scientists in general.

This book provides a concise introduction to the development of communication theory for beginning students. Written in an engaging and approachable style, it offers an historical account of the development of all the major theoretical approaches. Theories of Communication sums up clearly and methodically the range of existing theories and explains the how and why diverse currents and schools of thought emerged. The strength of this book resides in the multiplicity of theories presented, including such widely differing currents as the first exponents of "Mass Communication Research," the Chicago School, the Palo Alto School, structuralism, and the later paradigms of constructivism and ethnomethodology. It further covers linguistic approaches, new theories of reception, and the political economy of cultural globalization.