Appreciating and satisfying the emotional heads of buyers can be the essential factor contributing to the creation of a competitive edge, particularly where close uniformity of quality, price and service exists between competing suppliers. This book looks at the factors influencing buying decisions and the supplier's response to the customer. Sensitive situations, such as the handling of complaints, are dealt with specifically, as is the way in which companies can implement the cultural changes necessary to move an organisation towards a greater recognition of individual buyers' needs.

Written for the business manager of middle or senior rank who is contemplating a career move from corporate to self-employment, as well as redundant or retired executives seeking to capitalize on their experience and expertise, this book describes how to set up a consultancy practice with little financial outlay and take advantage of a growth market.;Emphasis is given to the need to market the consultancy, and low-budget methods of promotion to create a client base are described. The preparation of proposals, the conduct of assignments, and the importance of presenting subsequent recommendations that will satisfy client needs and lead to recommendations and referrals is discussed. B.H. Elvy is the author of "Marketing Made Simple" and "Salesmanship Made Simple.

Most of the schemes to assist the unemployed to set-up in business for themselves require applicants to contribute towards the start-up capital. Yet many people thrown out of work by the recession are not in a position to do so. This book explores a number of business options that can be started with minimal outlay. It also explains how to control the money side, find customers and organise oneself to earn money by using one's personal skills, knowledge and experience.

Written for the business manager of middle or senior rank who is contemplating a career move from corporate to self-employment this book describes how to set up a consultancy practice with little financial outlay and take advantage of a growth market. Emphasis is given to low cost promotion and the creation of a client base. The preparation of proposals, the conduct of assignments and the importance of presenting subsequent recommendations that will satisfy client needs and lead to recommendations and referrals is discussed.