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This book presents a wide range of new audience studies research in
the performing arts to provide a diversity of perspectives from
scholarship, policy, management and practice. It explores the
insights different methodologies, carried out with different kinds
of audiences, can contribute both to our immediate understanding of
audiences and to the future development of audience research. The
book showcases research across the myriad fields that contribute to
audience scholarship, highlighting the ability of audience research
to engage thinkers and practitioners, from across often falsely
divided art forms and academic fields. Together in one volume,
these different methodologies explore the potential complementarity
of evolving approaches to audience research and provide an in-depth
opportunity for investigating innovative methods. Focusing on the
need to understand audiences in a deeper and richer way, this
volume offers a crucible of thinking and re-thinking about how
society understands the impact of arts and culture on audiences.
Audience Data and Research: Perspectives from Cultural Policy, Arts
Management and Practice serves as a catalyst to stimulate new
critical debate on the potential of empirical audience research to
provide fresh insights into questions of audience enrichment and
cultural value. It will be a key resource for scholars and
researchers of audience studies, media and cultural studies,
performance arts research, arts management, and cultural policy.
This book was originally published as a special issue of Cultural
Trends.
Includes global case studies of organizations in the cultural
sector to facilitate translation of theory into practice Author
team combines academic and practitioner expertise Unique
combination of fundraising and creative/cultural industries
1) This is the first handbook of its kind in Audience studies. 2)
The final section, Part 4, consists of shorter chapters and is
orientated not thematically but around a series of keywords. This
will enable greater diversity of voice (including of artists and
audiences) and space for the playful, the unexpected, the sideways
view.
Includes global case studies of organizations in the cultural
sector to facilitate translation of theory into practice Author
team combines academic and practitioner expertise Unique
combination of fundraising and creative/cultural industries
Following on from The Entertainment Industry: An Introduction,
Entertainment Management takes the next step in the development of
entertainment as a practice and as an academic subject. Aimed at
higher level undergraduates, the book discusses best practices in
the entertainment industry, profiling a different discipline per
chapter, each one a branch of entertainment that offers employment
opportunities within the sector. Fields include marketing, P.R.,
the media, live events, artist management, arts and culture,
consultancy and visitor attractions. The book aims to reflect the
knowledge students will need for real world of entertainment
management such as technical standards, business management, people
management, economic aspects and legal issues. Each chapter
discusses the background of the discipline, best practice
management principles, issues in the wider environment, case
studies of real organisations and future trends.
This book explores the concept of audience engagement from a number
of complementary perspectives, including cultural value, arts
marketing, co-creation and digital engagement. It offers a critical
review of the existing literature on audience research and
engagement, and provides an overview of established and emerging
methodologies deployed to undertake research with audiences. The
book focusses on the performing arts, but draws from a rich
diversity of academic fields to make the case for a radically
interdisciplinary approach to audience research. The book's
underlying thesis is that at the heart of audience research there
is a mutual exchange of value wherein audiences ideally play the
role of strategic partners in the mission fulfilment of arts
organisations. Illustrating how audiences have traditionally been
side-lined, homogenised and vilified, it contends that the future
paradigm of audience studies should be based on an engagement
model, wherein audiences take their rightful place as subjects
rather than objects of empirical research.
This book explores the concept of audience engagement from a number
of complementary perspectives, including cultural value, arts
marketing, co-creation and digital engagement. It offers a critical
review of the existing literature on audience research and
engagement, and provides an overview of established and emerging
methodologies deployed to undertake research with audiences. The
book focusses on the performing arts, but draws from a rich
diversity of academic fields to make the case for a radically
interdisciplinary approach to audience research. The book's
underlying thesis is that at the heart of audience research there
is a mutual exchange of value wherein audiences ideally play the
role of strategic partners in the mission fulfilment of arts
organisations. Illustrating how audiences have traditionally been
side-lined, homogenised and vilified, it contends that the future
paradigm of audience studies should be based on an engagement
model, wherein audiences take their rightful place as subjects
rather than objects of empirical research.
Following on from The Entertainment Industry: An Introduction,
Entertainment Management takes the next step in the development of
entertainment as a practice and as an academic subject. Aimed at
higher level undergraduates, the book discusses best practices in
the entertainment industry, profiling a different discipline per
chapter, each one a branch of entertainment that offers employment
opportunities within the sector. Fields include marketing, P.R.,
the media, live events, artist management, arts and culture,
consultancy and visitor attractions. The book aims to reflect the
knowledge students will need for real world of entertainment
management such as technical standards, business management, people
management, economic aspects and legal issues. Each chapter
discusses the background of the discipline, best practice
management principles, issues in the wider environment, case
studies of real organisations and future trends.
The only book on contemporary issues which covers the arts and
entertainment sectors, from social networking and Twitter, to
reality TV and digital rights management.
The only book on contemporary issues which covers the arts and
entertainment sectors, from social networking and Twitter, to
reality TV and digital rights management.
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