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Responding to the increasing need in academia and the public
relations profession, this volume presents the current state of
knowledge in public relations measurement and evaluation. The book
brings together ideas and methods that can be used throughout the
world, and scholars and practitioners from the United States,
Europe, Asia, and Africa are represented.
Communication is developed in our relation to others and in
relation to what happens in the social context. It is therefore not
neutral but mediates people's relationships and practices.
Technological transitions, economical changes, medical
advancements, environmental turbulence, political movements and
other evolving circumstances influence public values that shape
societies. It is important to analyse the situated meaning of these
societal themes in everyday life, and the influence of public
relations and strategic communication in this regard. Let's Talk
Society - and the society were talking about is in transition to a
green and sustainable society, to an inclusive society, to an
innovative and reflective society. What is our role as
communication professionals in all of this? How can we foster
public debate? This book addresses these challenges and offers some
answers. The chapters from primarily European countries were
selected from a large number of peer-reviewed contributions for the
2016 congress of the European Public Relations Education and
Research Association hosted by Hanze University of Applied Sciences
in Groningen.
Responding to the increasing need in academia and the public
relations profession, this volume presents the current state of
knowledge in public relations measurement and evaluation. The book
brings together ideas and methods that can be used throughout the
world, and scholars and practitioners from the United States,
Europe, Asia, and Africa are represented.
Strategic development is one of the most daunting challenges that
faces any professional, no matter the field. After all, stakes are
high. Developing effective strategies can put you on the path to
becoming a trusted advisor and a valued employee. The Communication
Strategy Framework introduced in this handbook has been designed to
help professionals make targeted choices toward strategic
communication. Taking an iterative approach and continually
reflecting on whether your choices remain congruent enables you to
continually adapt to changing circumstances while staying in
command. Linear planning models are ineffective. Quick strategy
development can revolutionize the communication function and
strengthen the relationship amongst members of a professional team.
Linking communication and business strategy is the number one
challenge for today's communication practitioners. The
Communication Strategy Framework facilitates the communication
professional to forcefully and efficiently make the right choices.
It compels individuals to think about how communication can
contribute to achieving the organization's or client's goals. As a
result, it provides a clear picture of your communication strategy
in one page by putting superfluous details aside and concentrating
on the essentials. The Communication Strategy Framework has proven
to be an instant eye-opener. A best-seller amongst professionals in
the Netherlands, it is available for the first time in English.
This step-by-step guide to creating a winning communication
strategy will help communicators of all types, from professionals
and clients to students and teachers!
The book challenges the notion that public relations in Europe is
no more than a copy of the Anglo-American approach. It presents a
nation-by-nation introduction to historical public relations
developments and current topics in European countries, written by
noted national experts in public relations research and well-known
professionals who are able to oversee the situation in their own
countries. The contributions are written from an "inside view" and
combine researched facts and figures with qualitative observations
and personal reviews. In addition, the book provides conceptual
statements that offer an insight into theoretical approaches.
The book challenges the notion that public relations in Europe is
no more than a copy of the Anglo-American approach. It presents a
nation-by-nation introduction to historical public relations
developments and current topics in European countries, written by
noted national experts in public relations research and well-known
professionals who are able to oversee the situation in their own
countries. The contributions take an "insider" point of view and
combine researched facts and figures with qualitative observations
and personal reviews. In addition, the book provides conceptual
statements that offer an insight into theoretical approaches.
Strategic development is one of the most daunting challenges that
faces any professional, no matter the field. After all, stakes are
high. Developing effective strategies can put you on the path to
becoming a trusted advisor and a valued employee. The Communication
Strategy Framework introduced in this handbook has been designed to
help professionals make targeted choices toward strategic
communication. Taking an iterative approach and continually
reflecting on whether your choices remain congruent enables you to
continually adapt to changing circumstances while staying in
command. Linear planning models are ineffective. Quick strategy
development can revolutionize the communication function and
strengthen the relationship amongst members of a professional team.
Linking communication and business strategy is the number one
challenge for today's communication practitioners. The
Communication Strategy Framework facilitates the communication
professional to forcefully and efficiently make the right choices.
It compels individuals to think about how communication can
contribute to achieving the organization's or client's goals. As a
result, it provides a clear picture of your communication strategy
in one page by putting superfluous details aside and concentrating
on the essentials. The Communication Strategy Framework has proven
to be an instant eye-opener. A best-seller amongst professionals in
the Netherlands, it is available for the first time in English.
This step-by-step guide to creating a winning communication
strategy will help communicators of all types, from professionals
and clients to students and teachers!
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