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Public Relations Metrics - Research and Evaluation (Paperback): Betteke van Ruler, Ana Tkalac Vercic, Dejan Vercic Public Relations Metrics - Research and Evaluation (Paperback)
Betteke van Ruler, Ana Tkalac Vercic, Dejan Vercic
R1,592 Discovery Miles 15 920 Ships in 12 - 17 working days

Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. The book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.

How Strategic Communication Shapes Value and Innovation in Society (Hardcover): Betteke van Ruler, Iekje Smit, Oyvind Ihlen,... How Strategic Communication Shapes Value and Innovation in Society (Hardcover)
Betteke van Ruler, Iekje Smit, Oyvind Ihlen, Stefania Romenti
R3,109 Discovery Miles 31 090 Ships in 12 - 17 working days

Communication is developed in our relation to others and in relation to what happens in the social context. It is therefore not neutral but mediates people's relationships and practices. Technological transitions, economical changes, medical advancements, environmental turbulence, political movements and other evolving circumstances influence public values that shape societies. It is important to analyse the situated meaning of these societal themes in everyday life, and the influence of public relations and strategic communication in this regard. Let's Talk Society - and the society were talking about is in transition to a green and sustainable society, to an inclusive society, to an innovative and reflective society. What is our role as communication professionals in all of this? How can we foster public debate? This book addresses these challenges and offers some answers. The chapters from primarily European countries were selected from a large number of peer-reviewed contributions for the 2016 congress of the European Public Relations Education and Research Association hosted by Hanze University of Applied Sciences in Groningen.

Public Relations Metrics - Research and Evaluation (Hardcover, New): Betteke van Ruler, Ana Tkalac Vercic, Dejan Vercic Public Relations Metrics - Research and Evaluation (Hardcover, New)
Betteke van Ruler, Ana Tkalac Vercic, Dejan Vercic
R4,161 Discovery Miles 41 610 Ships in 12 - 17 working days

Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. The book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.

The Communication Strategy Handbook - Toolkit for Creating a Winning Strategy (Hardcover, New edition): Betteke van Ruler,... The Communication Strategy Handbook - Toolkit for Creating a Winning Strategy (Hardcover, New edition)
Betteke van Ruler, Frank Koerver
R2,468 Discovery Miles 24 680 Ships in 9 - 15 working days

Strategic development is one of the most daunting challenges that faces any professional, no matter the field. After all, stakes are high. Developing effective strategies can put you on the path to becoming a trusted advisor and a valued employee. The Communication Strategy Framework introduced in this handbook has been designed to help professionals make targeted choices toward strategic communication. Taking an iterative approach and continually reflecting on whether your choices remain congruent enables you to continually adapt to changing circumstances while staying in command. Linear planning models are ineffective. Quick strategy development can revolutionize the communication function and strengthen the relationship amongst members of a professional team. Linking communication and business strategy is the number one challenge for today's communication practitioners. The Communication Strategy Framework facilitates the communication professional to forcefully and efficiently make the right choices. It compels individuals to think about how communication can contribute to achieving the organization's or client's goals. As a result, it provides a clear picture of your communication strategy in one page by putting superfluous details aside and concentrating on the essentials. The Communication Strategy Framework has proven to be an instant eye-opener. A best-seller amongst professionals in the Netherlands, it is available for the first time in English. This step-by-step guide to creating a winning communication strategy will help communicators of all types, from professionals and clients to students and teachers!

Public Relations and Communication Management in Europe - A Nation-by-Nation Introduction to Public Relations Theory and... Public Relations and Communication Management in Europe - A Nation-by-Nation Introduction to Public Relations Theory and Practice (Paperback)
Betteke van Ruler, Dejan Vercic
R3,824 R2,868 Discovery Miles 28 680 Save R956 (25%) Ships in 10 - 15 working days

The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions are written from an "inside view" and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches.

Public Relations and Communication Management in Europe - A Nation-by-Nation Introduction to Public Relations Theory and... Public Relations and Communication Management in Europe - A Nation-by-Nation Introduction to Public Relations Theory and Practice (Hardcover)
Betteke van Ruler, Dejan Vercic
R6,261 Discovery Miles 62 610 Ships in 10 - 15 working days

The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions take an "insider" point of view and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches.

The Communication Strategy Handbook - Toolkit for Creating a Winning Strategy (Paperback, New edition): Betteke van Ruler,... The Communication Strategy Handbook - Toolkit for Creating a Winning Strategy (Paperback, New edition)
Betteke van Ruler, Frank Koerver
R1,435 Discovery Miles 14 350 Ships in 10 - 15 working days

Strategic development is one of the most daunting challenges that faces any professional, no matter the field. After all, stakes are high. Developing effective strategies can put you on the path to becoming a trusted advisor and a valued employee. The Communication Strategy Framework introduced in this handbook has been designed to help professionals make targeted choices toward strategic communication. Taking an iterative approach and continually reflecting on whether your choices remain congruent enables you to continually adapt to changing circumstances while staying in command. Linear planning models are ineffective. Quick strategy development can revolutionize the communication function and strengthen the relationship amongst members of a professional team. Linking communication and business strategy is the number one challenge for today's communication practitioners. The Communication Strategy Framework facilitates the communication professional to forcefully and efficiently make the right choices. It compels individuals to think about how communication can contribute to achieving the organization's or client's goals. As a result, it provides a clear picture of your communication strategy in one page by putting superfluous details aside and concentrating on the essentials. The Communication Strategy Framework has proven to be an instant eye-opener. A best-seller amongst professionals in the Netherlands, it is available for the first time in English. This step-by-step guide to creating a winning communication strategy will help communicators of all types, from professionals and clients to students and teachers!

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