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Taking the Fear Out of Data Analysis provides readers with the
necessary knowledge and skills to understand, perform, and
interpret quantitative data analysis effectively. Acknowledging
that people often dislike statistics and quantitative methods, this
book illustrates that statistical reasoning can be a fun and
intuitive part of our lives. Key Features: Split into three
sections covering how to understand data, preparing data for
analysis and carrying out the analysis Blends theory with practical
examples in a logical and straightforward manner to guide readers
in making sense of statistical inference Offers universal knowledge
that can be applied to a variety of software applications with
limited technical complexity to aid the learning process Short and
concise chapters focusing on the essence of the topics covered,
such as analytical techniques that are typically used in behavioral
and social science research Significantly revised and updated, this
textbook is an essential text for both undergraduate and
postgraduate students in fields such as information systems,
international business and marketing. It will also be beneficial
for practitioners involved in data science, data analytics, and
market research.
Taking the Fear Out of Data Analysis provides readers with the
necessary knowledge and skills to understand, perform, and
interpret quantitative data analysis effectively. Acknowledging
that people often dislike statistics and quantitative methods, this
book illustrates that statistical reasoning can be a fun and
intuitive part of our lives. Key Features: Split into three
sections covering how to understand data, preparing data for
analysis and carrying out the analysis Blends theory with practical
examples in a logical and straightforward manner to guide readers
in making sense of statistical inference Offers universal knowledge
that can be applied to a variety of software applications with
limited technical complexity to aid the learning process Short and
concise chapters focusing on the essence of the topics covered,
such as analytical techniques that are typically used in behavioral
and social science research Significantly revised and updated, this
textbook is an essential text for both undergraduate and
postgraduate students in fields such as information systems,
international business and marketing. It will also be beneficial
for practitioners involved in data science, data analytics, and
market research.
The Routledge Companion to Strategic Marketing offers the latest
insights into marketing strategy. Bodo Schlegelmilch and Russ Winer
present 29 specially commissioned chapters, which include
up-to-date thinking on a diverse range of marketing strategy
topics. Readers benefit from the latest strategic insights of
leading experts from universities around the world. Contributing
authors are from, among others, the U.S. (Berkeley, Cornell, MIT,
New York University, Texas A&M), Europe (the Hanken School of
Economics, INSEAD, the University of Oxford, the University of
Groningen, WU Vienna) and Asia (the Indian School of Business,
Tongji University). The topics addressed include economic
foundations of marketing strategy, competition in digital marketing
strategy (e.g. mobile payment systems and social media strategy),
marketing strategy, and corporate social responsibility, as well as
perspectives on capturing the impact of marketing strategy.
Collectively, this authoritative guide is an accessible tool for
researchers, students, and practitioners.
The Routledge Companion to Strategic Marketing offers the latest
insights into marketing strategy. Bodo Schlegelmilch and Russ Winer
present 29 specially commissioned chapters, which include
up-to-date thinking on a diverse range of marketing strategy
topics. Readers benefit from the latest strategic insights of
leading experts from universities around the world. Contributing
authors are from, among others, the U.S. (Berkeley, Cornell, MIT,
New York University, Texas A&M), Europe (the Hanken School of
Economics, INSEAD, the University of Oxford, the University of
Groningen, WU Vienna) and Asia (the Indian School of Business,
Tongji University). The topics addressed include economic
foundations of marketing strategy, competition in digital marketing
strategy (e.g. mobile payment systems and social media strategy),
marketing strategy, and corporate social responsibility, as well as
perspectives on capturing the impact of marketing strategy.
Collectively, this authoritative guide is an accessible tool for
researchers, students, and practitioners.
This book examines topical issues in global corporate social
responsibility (CSR) from both scholarly and practical
perspectives. It offers a variety of viewpoints and cases from
countries around the globe and combines them with current academic
knowledge. Intended for students, academics, and managers wishing
to keep abreast of the challenges and opportunities for
corporations operating in our ever-more-complex globalized world,
this book provides fresh insights into responsible business
conduct.
Volume 26 of Advances in International Marketing is devoted to a
set of papers that attempt to develop new knowledge or refine the
existing knowledge to account for the emerging international
marketing issues in a fast changing world. These include topics
such as dynamic capabilities of international marketers,
entrepreneurial orientation, rise of emerging markets MNCs,
cultural and institutional distances, organizational learning and
knowledge transfer in MNCs, and international marketing strategies
in fast changing environments. Collectively, the papers in Volume
26 shed significant light on many emerging issues and form a solid
foundation for future research.
This book examines topical issues in global corporate social
responsibility (CSR) from both scholarly and practical
perspectives. It offers a variety of viewpoints and cases from
countries around the globe and combines them with current academic
knowledge. Intended for students, academics, and managers wishing
to keep abreast of the challenges and opportunities for
corporations operating in our ever-more-complex globalized world,
this book provides fresh insights into responsible business
conduct.
This book has been written for experienced managers and students in
postgraduate programs, such as MBA or specialized Masters programs.
In a systematic yet concise manner, it addresses all major issues
companies face when conducting business across national and
cultural boundaries, including assessing and selecting the most
promising overseas markets, evaluating market entry alternatives,
examining the forces that drive adaptation versus standardization
of the marketing mix. It looks at the various global marketing
challenges from a strategic perspective and also addresses topics
not usually found in international marketing texts, such as
aligning marketing strategies with global organizational
structures, managing the relationship between national
subsidiaries, regional headquarters and global headquarters, as
well as corporate social responsibility challenges, and pertinent
future trends that are likely to affect global business.
This case book offers a non-traditional issue-centered perspective
to European marketing. Focusing on some of the key challenges faced
by managers charged with developing pan-European marketing
strategies, marketing problems are placed into the context of these
challenges and capture the multiple facets and implications for
European marketing in an integrative manner.
This book has been written for experienced managers and students in
postgraduate programs, such as MBA or specialized master's
programs. In a systematic yet concise manner, it addresses all
major issues companies face when conducting business across
national and cultural boundaries, including assessing and selecting
the most promising overseas markets, evaluating market entry
alternatives, and examining the forces that drive adaptation versus
standardization of the marketing mix. It looks at the various
global marketing challenges from a strategic perspective and also
addresses topics not usually found in international marketing
texts, such as aligning marketing strategies with global
organizational structures and managing the relationship between
national subsidiaries, regional headquarters, and global
headquarters, as well as corporate social responsibility challenges
and pertinent future trends that are likely to affect global
business. A guide to suitable video resources giving additional
background to this book can be downloaded by all readers by
contacting the author. Instructors can also obtain additional
support material for teaching. Please email Bodo Schlegelmilch at
WU Vienna, using your institutional email and stating your
university affiliation: - More than 400 PowerPoint slides covering
the material in each chapter- Open Ended Questions - A
comprehensive multiple choice test bank with solutions
This book has been written for experienced managers and students in
postgraduate programs, such as MBA or specialized Masters programs.
In a systematic yet concise manner, it addresses all major issues
companies face when conducting business across national and
cultural boundaries, including assessing and selecting the most
promising overseas markets, evaluating market entry alternatives,
examining the forces that drive adaptation versus standardization
of the marketing mix. It looks at the various global marketing
challenges from a strategic perspective and also addresses topics
not usually found in international marketing texts, such as
aligning marketing strategies with global organizational
structures, managing the relationship between national
subsidiaries, regional headquarters and global headquarters, as
well as corporate social responsibility challenges, and pertinent
future trends that are likely to affect global business.
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