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Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
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International Marketing in the Fast Changing World (Hardcover)
Loot Price: R4,190
Discovery Miles 41 900
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International Marketing in the Fast Changing World (Hardcover)
Series: Advances in International Marketing
Expected to ship within 12 - 17 working days
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Volume 26 of Advances in International Marketing is devoted to a
set of papers that attempt to develop new knowledge or refine the
existing knowledge to account for the emerging international
marketing issues in a fast changing world. These include topics
such as dynamic capabilities of international marketers,
entrepreneurial orientation, rise of emerging markets MNCs,
cultural and institutional distances, organizational learning and
knowledge transfer in MNCs, and international marketing strategies
in fast changing environments. Collectively, the papers in Volume
26 shed significant light on many emerging issues and form a solid
foundation for future research.
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