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The Routledge Companion to Strategic Marketing (Hardcover) Loot Price: R6,178
Discovery Miles 61 780
The Routledge Companion to Strategic Marketing (Hardcover): Bodo B. Schlegelmilch, Russell S. Winer

The Routledge Companion to Strategic Marketing (Hardcover)

Bodo B. Schlegelmilch, Russell S. Winer

Series: Routledge Companions in Marketing, Advertising and Communication

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Loot Price R6,178 Discovery Miles 61 780 | Repayment Terms: R579 pm x 12*

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The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer present 29 specially commissioned chapters, which include up-to-date thinking on a diverse range of marketing strategy topics. Readers benefit from the latest strategic insights of leading experts from universities around the world. Contributing authors are from, among others, the U.S. (Berkeley, Cornell, MIT, New York University, Texas A&M), Europe (the Hanken School of Economics, INSEAD, the University of Oxford, the University of Groningen, WU Vienna) and Asia (the Indian School of Business, Tongji University). The topics addressed include economic foundations of marketing strategy, competition in digital marketing strategy (e.g. mobile payment systems and social media strategy), marketing strategy, and corporate social responsibility, as well as perspectives on capturing the impact of marketing strategy. Collectively, this authoritative guide is an accessible tool for researchers, students, and practitioners.

General

Imprint: Routledge
Country of origin: United Kingdom
Series: Routledge Companions in Marketing, Advertising and Communication
Release date: November 2020
First published: 2021
Editors: Bodo B. Schlegelmilch • Russell S. Winer
Dimensions: 229 x 152mm (L x W)
Format: Hardcover
Pages: 480
ISBN-13: 978-1-138-48908-0
Categories: Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
Books > Business & Economics > Business & management > Sales & marketing > Market research
Books > Business & Economics > Business & management > Sales & marketing > Advertising
Books > Business & Economics > Industry & industrial studies > Distributive industries > Retail sector
LSN: 1-138-48908-5
Barcode: 9781138489080

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