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Showing 1 - 6 of 6 matches in All Departments

Competitiveness and Tourism (Hardcover): Geoffrey I Crouch, J.R. Brent Ritchie Competitiveness and Tourism (Hardcover)
Geoffrey I Crouch, J.R. Brent Ritchie
R14,848 Discovery Miles 148 480 Ships in 12 - 17 working days

Competitiveness and Tourism brings together the key scholarly articles which discuss the challenges of managing, maintaining and enhancing competitive tourism destinations. This authoritative title of articles covers service sector competition; conceptual models of tourism competitiveness; the measurement and modeling of tourism competitiveness; organizing, planning and management issues; tourism marketing; price competitiveness and demand elasticity; sustainability issues and case studies of tourism competitiveness from around the world.

The Tourism and Leisure Experience - Consumer and Managerial Perspectives (Paperback): Michael Morgan, Peter Lugosi, J.R. Brent... The Tourism and Leisure Experience - Consumer and Managerial Perspectives (Paperback)
Michael Morgan, Peter Lugosi, J.R. Brent Ritchie
R911 R861 Discovery Miles 8 610 Save R50 (5%) Ships in 12 - 17 working days

People do not buy products, or even services; they purchase the total experience that the product or service provides. Experience management is seen as the way to remain competitive in markets where globalisation and technology have turned products and services into commodities. This book draws together academic and practitioner insights into the consumer experience by combining the perspectives of the tourist consumer with that of experience managers, supported by examples from tourism, leisure, hospitality, sport and event contexts. With contributions from established and emerging international scholars, it is organised into three sections: understanding experiences, researching experiences and managing experiences. It aims to provide students, researchers and managers with a stimulating overview of the current research and managerial issues in the field and as well as a resource to guide their further reading.

Tourism Crisis and Disaster Management in the Asia-Pacific (Paperback): Ulrike Gretzel Tourism Crisis and Disaster Management in the Asia-Pacific (Paperback)
Ulrike Gretzel; Edited by Brent Ritchie, Kom Campiranon; Contributions by Catherine Catherine, Jie Jie, …
R1,476 Discovery Miles 14 760 Ships in 12 - 17 working days

The Asia-Pacific area is notable as one of the fastest growing tourism regions and not surprisingly, tourism in this region has become the major driver of global tourism in general. Nonetheless, tourism industries in Asia Pacific has been challenged in recent years by a number of major crises and disasters including terrorism, outbreaks (e.g. SARS and Bird Flu), natural disasters (e.g. tsunamis, bushfires, flooding), and political crisis (e.g. protests and political instability).The aim of this book is to contribute to the understanding of crisis and disaster management generally, but with a specific focus on the Asia Pacific. With chapters contributed by international scholars and practitioners, this book discusses both the theoretical and practical approaches toward successful crisis and disaster management.

Tourism Research Methods - Integrating Theory with Practice (Paperback, Updated): Brent Ritchie, Peter Burns, Catherine Palmer Tourism Research Methods - Integrating Theory with Practice (Paperback, Updated)
Brent Ritchie, Peter Burns, Catherine Palmer
R1,069 Discovery Miles 10 690 Ships in 12 - 17 working days

Within the tourism industry there is a growing consensus on the need for research to investigate the economic, social and environmental impacts of tourism. However, existing research methods texts are based solely on either the business approach or the social science approach to tourism. They often fail to provide real world examples of how to plan, implement or analyze tourism related research. This book aims to address this divide by integrating theory with practice through the inclusion of specific tourism research case studies alongside research theory. It considers a wide range of research issues, approaches and techniques with contributions from both experienced and new researchers.

Strategic Management in Tourism (Paperback, 3rd edition): Luiz Moutinho, Alfonso Vargas-Sanchez Strategic Management in Tourism (Paperback, 3rd edition)
Luiz Moutinho, Alfonso Vargas-Sanchez; Contributions by Alejandro Perez-Ferrant, Alfonso Vargas-Sanchez, Anne-Mette Hjalager, …
R1,332 Discovery Miles 13 320 Ships in 12 - 17 working days

This comprehensive textbook has, at its core, the importance of linking strategic thinking with action in the management of tourism. It provides an analytical evaluation of the most important global trends, as well as an analysis of the impact of crucial environmental issues and their implications. Fully updated throughout, this new edition: -Covers forecasting, functional management and strategic planning; -Includes extra chapters to incorporate a wider spread of important topics such as sustainability, authenticity and crisis management; -Contains pedagogical features throughout, such as learning objectives, questions and case studies to aid understanding Now in its third edition, and reviewing the major factors affecting international tourism management, this well-established student resource provides an essential overview of strategic management for students and professionals in the tourism sector.

Tourism Crisis and Disaster Management in the Asia-Pacific (Hardcover): Ulrike Gretzel Tourism Crisis and Disaster Management in the Asia-Pacific (Hardcover)
Ulrike Gretzel; Edited by Brent Ritchie, Kom Campiranon; Contributions by Catherine Catherine, Jie Jie, …
R2,868 Discovery Miles 28 680 Ships in 12 - 17 working days

The Asia-Pacific area is notable as one of the fastest growing tourism regions and not surprisingly, tourism in this region has become the major driver of global tourism in general. Nonetheless, tourism industries in Asia Pacific have been challenged in recent years by a number of major crises and disasters including terrorism, outbreaks (e.g. SARS and Bird Flu), natural disasters (e.g. tsunamis, bushfires, flooding), and political crisis (e.g. protests and political instability).The aim of this book is to contribute to the understanding of crisis and disaster management generally, but with a specific focus on the Asia Pacific. With chapters contributed by international scholars and practitioners, this book discusses both the theoretical and practical approaches toward successful crisis and disaster management.

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