These case studies explore how competing interests among the keepers of a community's heritage shape how that community both regards itself and reveals itself to others. As editors Celeste Ray and Luke Eric Lassiter note in their introduction, such stakeholders are no longer just of the community itself, but are now often ""outsiders""--tourists, the mass media, and even anthropologists and folklorists. The setting of each study is a different marginalized community in the South. Arranged around three themes that have often surfaced in debates about public folklore and anthropology over the last two decades, the studies consider issues of representation, identity, and practice. One study of representation discusses how Appalachian Pentecostal serpent handlers try to reconcile their exotic popular image with their personal religious beliefs. A case study on identity tells why a segment of the Cajun population has appropriated the term ""coonass,"" once widely considered derogatory. Essays on practice look at an Appalachian Virginia coal town and Snee Farm, a National Heritage Site in lowland South Carolina. Both pieces reveal how dynamic and contradictory views of community life can be silenced in favor of producing a more easily consumable vision of a ""past."" Signifying Serpents and Mardi Gras Runners offers challenging new insights into some of the roles that the media, tourism, and charismatic community members can play when a community compromises its heritage or even denies it.

In the decade since Writing for the Fashion Business was first published, the Internet and social media have upended the field of journalism and the fashion world, revolutionizing both industries and changing the very nature of storytelling. This second edition devotes significant space to digital content, with dedicated chapters covering online content, social media, and streaming video content. In addition to journalism, it also includes instruction on how to write for new promotional approaches emerging in the fashion world like influencer and experiential marketing, and introduces inclusion vocabulary to ensure non-discriminatory narratives. Whether in the form of an article, book, press release, email, or DM, students will gain an understanding of how written communication methods sync up with today's most common methods of commerce and communication. New to this Edition: -Trending Topic box features in each chapter discuss recent, real-life controversial situations within the fashion industry and invite students to share their ideas, concerns, and recommendations related to the situation -All new Industry Profiles in each chapter allow students to read first-hand accounts of what it's like to work in the sector of the fashion business that corresponds to the chapter topic -Chapter ending Review Questions and Learning Activities prompt students to test their knowledge STUDIO Features Include: -Review concepts with flashcards of essential vocabulary Instructor Resources -Instructor's Guide provides suggestions for planning the course and using the text in the classroom, supplemental assignments, and lecture notes

What Happened to the Human Race? challenges readers to think deeply about many of the "anti-God" and "antilife" practices that dominate American society. This book is a call to action, encouraging Christians to take a stand against issues such as abortion, infanticide, and euthanasia.

With the rise of digital media, promotion remains a key element at each step of the merchandising process to communicate a clear message about a product, brand, or retailer to the end user. Promotion strategies that were once limited to traditional media-print ads, radio or TV commercials-must now integrate digital media and more innovative means of communication through social media to stay relevant. The third edition of Promotion in the Merchandising Environment explains the process of promotion and the promotion mix tools used for creating successful campaigns. With expanded coverage of digital media, updated examples and images of retail advertisements and promotional activities in each streamlined chapter, students will gain a full understanding of how to create a successful promotion campaign for retail products. New to This Edition ~Updated chapter-opening vignettes relate the content of each chapter to the industry ~Now in full color with 60% new photographs, advertisements, charts and graphs ~New Chapter 3 "The Creative Process in Promotion" explains how the elements and principles of design are used in promotional activities and illuminates the creative relationship between retailers and advertising agencies ~New Chapter 8 "New Media" covers interactive retailing, e-commerce, and social media, such as Facebook, Twitter, Instagram, and Pinterest ~New end-of-chapter checklists for easy review of content and a new term-long advertising brand campaign assignment ~Emphasizes the concept of integrated marketing communications (IMC), the effects of consumers' changing attitudes and how changes in technologies and distribution channels are driving communication and fashion promotion today ~Coverage has been streamlined to 14 concise chapters Instructor Resources ~Instructor's Guide with Test Bank provides suggestions for planning the course and using the text in the classroom, supplemental assignments, lecture notes, and sample test questions ~PowerPoint presentations include images from the book and provide a framework for lecture and discussion

A little boy named Raymond wanted to learn how to hold his breath under water, but didn't have anyone show him the way. Then, one day, during a family reunion at a lake in New Jersey, he asked his Uncle Manuel to teach him how. Uncle Manuel didn't know at the time that he was actually saving the little boy's life. "My Feet Can Touch the Bottom of the Pool" is a sing-song tale about the importance of teaching children water safety.

This scarce antiquarian book is included in our special Legacy Reprint Series. In the interest of creating a more extensive selection of rare historical book reprints, we have chosen to reproduce this title even though it may possibly have occasional imperfections such as missing and blurred pages, missing text, poor pictures, markings, dark backgrounds and other reproduction issues beyond our control. Because this work is culturally important, we have made it available as a part of our commitment to protecting, preserving and promoting the world's literature.

This scarce antiquarian book is included in our special Legacy Reprint Series. In the interest of creating a more extensive selection of rare historical book reprints, we have chosen to reproduce this title even though it may possibly have occasional imperfections such as missing and blurred pages, missing text, poor pictures, markings, dark backgrounds and other reproduction issues beyond our control. Because this work is culturally important, we have made it available as a part of our commitment to protecting, preserving and promoting the world's literature.

This scarce antiquarian book is included in our special Legacy Reprint Series. In the interest of creating a more extensive selection of rare historical book reprints, we have chosen to reproduce this title even though it may possibly have occasional imperfections such as missing and blurred pages, missing text, poor pictures, markings, dark backgrounds and other reproduction issues beyond our control. Because this work is culturally important, we have made it available as a part of our commitment to protecting, preserving and promoting the world's literature.

Confident, kind, knowledgeable, Everett puts his psychiatric and philosophic tools in the hands of his readers. He sets an example of that aspect of human nature called "instrumental", devoted to improving the world and making people happier in the process. "It is contagious, and it gets stronger with exercise".

It takes nerve to distill the wisdom of William James, Albert Schweitzer, Karen Horney, Jesus, Buddha, the Dalai Lama and a dozen others into a page or two each; Everett does it admirably. Though he must oversimplify, his treatment is both serious and enthusiastic and should whet readers' appetites for more. Everett, who taught psychiatry at Harvard, livens the text with significant sentences: "Childhood is the wrong way to start life". "Pain is just fear leaving your body". "Effort can only be made in the present. You are not responsible for what you cannot control. The past, by its nature, is out of your control. Let your present effort to do the right thing be the standard by which you rate yourself". This last point illustrates the principle of "The effort as the standard" referenced in the chapter "Forgiveness".

Simply but nicely illustrated, the book has five chapters: Self-Management Strategies; Solving Problems; Moral Problems; Religion, Philosophy and Self-Help; Invincibility. There are three appendices: The Brain and Emotion; Psychotherapy; Social Inventions. (This is a revision of the author's From Adversity to Invincibility; the technical material on psychiatry has been moved to the appendices.)

The appendices present a good summary of psychiatry, including genetics, medication, psychotherapy, and addiction. Everett is comfortable talking about Freud, Skinner,Viktor Frankl, family therapy, and anti-depressants. This is a refreshing book by a thoughtful pro and a rare generalist who wants to help and really knows how.

" If a mother can kill her own children, then what can be next?" Mother Teresa once asked.

What indeed?

Once the value of human life has been depreciated, as in "Roe v. Wade and the Baby Doe Case, no one is safe. Once " quality of life" is substituted for the absolute value of human life itself, we all are endangered. Already respected scientists are calling for a time period following birth (a week or so) to decide if newborns have " sufficient quality of life" to be allowed to live. Already committees of " medical professionals" would like to decide whether the " quality of life" of the elderly or anyone seriously ill is high enough to allow them to go on living.

In this moving book, the renowned pediatric surgeon and Surgeon General of the United States, C. Everett Koop, M.D., joins with one of the leading Christian thinkers of our day, Francis A. Schaeffer, to analyze the widespread implications and frightening loss of human rights brought on by today's practices of abortion, infanticide, and euthanasia. They see the present as a crucial turning point. Choices are being made that undermine human rights at their most basic level. Practices once labeled " unthinkable" are now considered acceptable. The destruction of human life, young and old, is being sanctioned on an ever-increasing scale by the medical profession, by the courts, by parents, and by silent citizens.

" But what can I do?" you ask. " I'm just one person." You can start by reading this book. Yes, it will shock you. And it will make you weep. But it will also help you see how you can actually make a difference.

One of the very first of the Star Trek spoofs, with a "warped" sense of humor, and particularly atrocious puns.

In May 1994, a box containing 4000 pages of internal tobacco industry documents arrived at the office of Professor Stanton Glantz at the University of California, San Francisco. The anonymous source of these "cigarette papers" was identified in the return address only as "Mr. Butts" - presumably a reference to the Doonesbury cartoon character. These documents provide a shocking inside account of the activities of one tobacco company over more than 30 years. This book seeks to show that the tobacco industry's conduct has been more cynical and devious than even its harshest critics have suspected. For more than three decades, the industry has internally acknowledged that smoking is addictive and that use of tobacco products causes disease and death. Despite this acknowledgment, based on the industry's own internal and contract research, the industry has engaged in a variety of tactics to deny its own findings and to convince the public that there is still doubt about the harmful effects of tobacco or that the effects have been exaggerated. These campaigns of disinformation, the text argues, have been designed to maintain company profits, to block government regulation, and to defeat

The federal government is the largest buyer of goods and services in the world, and executive branch agencies, particularly the Department of Defense, make most of these purchases. Many (although not all) acquisitions by executive branch agencies are subject to the Federal Acquisition Regulation (FAR), which can make FAR a topic of interest to members and committees of Congress and their staff. In particular, members, committees, and staff may find themselves (1) considering or drafting legislation that would amend FAR to save money, promote transparency, or further other public policies; (2) conducting oversight of executive agencies' performance in procuring goods and services; and (3) responding to questions from constituents regarding executive branch procurement activities. This book provides background and analyses of FAR and the standards and policies for federal acquisition workforce training.

Divided into three parts, the book presents theoretical perspectives of five different competency-based approaches: solution-oriented brief therapy, narrative therapy, collaborative language systems therapy, internal family systems therapy, and emotionally focused family therapy; addresses common disorders or problems that children present with, for example: anxiety, depression, oppositional behavior, attention deficit/hyperactivity disorder, sexual abuse, physical abuse, and problems around divorce; and explains five additional applications for working with children and their families, including how to engage families in therapeutic play, how to involve parents and especially fathers in the therapy, and the importance of considering children s resilience and social and emotional development. Children in Therapy takes a comprehensive look at the ways therapists can use the family as a resource and draw on the inherent strengths of children and families in order to help children heal. For students and experienced clinicians who wish to expand their therapeutic approaches with children, this book is an invaluable resource."

Guide to Producing a Fashion Show, Fourth Edition, explains all aspects of fashion show production including: reasons to produce a show, planning, model selection, merchandise selection, staging and music, budgeting, show preparation, execution, and evaluation. The fourth edition has behind-the-scenes examples, best practices and innovative approaches in fashion show production-from promotion using social media to selecting music and models. Whether you are experienced or a novice, this text shows you step-by-step how to plan, organize, promote, and execute an exciting fashion show. New to this Edition - Includes examples from couture and ready-to-wear shows, as well as innovative approaches including non-traditional fashion shows and fashion presentations - New information on careers in the fashion industry that are related to fashion show production, like styling, public relations, and event management - New perforated worksheets include documents and templates to plan a fashion show - 25% new photographs - Discussions of diversity in the fashion industry and current trends - More coverage and examples from menswear and global fashion capitals At the STUDIO, students can: - download sample forms and templates, - watch videos and images related to material covered in the chapters, - access other tools such as self-quizzes and flashcards.