Entrepreneurs are the core and essence of any economy. Without entrepreneurs, there would be no business and without business, there would be no government, as there would be nobody to pay taxes to finance it. What distinguishes entrepreneurs from the masses, and even from innovative individuals, is that they act on opportunities and create something new, thereby driving economic evolution.

Entrepreneurship - a South African perspective is a guide to becoming a successful entrepreneur. Entrepreneurship - a South African perspective describes and illustrates new venture creation within a South African context: the start-up process, the growth stages and the challenges in the maturity phase of the business. In this fourth edition, all the chapters have been updated and some chapters, including those on international business opportunities and legal aspects, have been substantially revised. Exercises, activities and numerous case studies based on the latest research in South Africa are included.

Entrepreneurship is aimed at undergraduate students at all higher education institutions in South Africa as well as entrepreneurs, managers, management consultants and trainees, developers and presenters of in-house business courses.

Cecile Nieuwenhuizen has previously held the position of head of the Department of Business Management at both Unisa and the University of Johannesburg (UJ). Currently she is the postgraduate and research coordinator in the Department of Business Management at UJ. She obtained her MBL at the Unisa Graduate School of Business Leadership and her PhD in Business Management from the former Potchefstroom University. She is on the editorial board of various academic journals. The late Gideon Nieman was a professor emeritus and former head of the Department of Business Management at the University of Pretoria. His qualifications included a BCom (Accounting) and an MBA from the University of Pretoria, and a PhD from the former Vista University in South Africa. He passed away in 2017.

Being a successful entrepreneur in the 21st century involves more than enthusiasmand a good eye for a new opportunity.

A thorough understanding of the essential business functions, as explained in the fourth edition of Business Management for Entrepreneurs, is a prerequisite for entrepreneurs who want to take their business to the next growth stage.

Being a successful entrepreneur in the 2020s involves more than enthusiasm and a good eye for a new opportunity. A thorough understanding of the essential business functions, as explained in this edition of Business Management for Entrepreneurs, is a prerequisite for entrepreneurs who want to take their business to the next growth stage.

Business Management for Entrepreneurs guides the entrepreneur through the eight business functions: general management, finance, marketing, operations management, purchasing and the supply chain, human resources, information management and public relations. These management and managerial skills are essential to successfully managing a business which employs more people than when it was initially established.

This edition has been updated to highlight the economic factors and technologies that influence business functions relevant to entrepreneurs. Business Management for Entrepreneurs is an invaluable resource for students studying Entrepreneurship, all young entrepreneurs planning to start their own business, and entrepreneurs who have their own business but want to learn more about managing the business functions as the business grows.

Business Cases from South African Companies is an engaging collection of case studies dealing with real-life businesses. Written by business owners, the stories are unique and inspiring to students, practitioners and would-be entrepreneurs. Owners, entrepreneurs and corporates (from SMMEs to larger companies) share their frustrations, successes, and challenges on starting and running successful businesses.

Key Benefits:

• Case studies written by the business owners themselves, in their own words
• Methods used to segment the market, making advertising decisions, the importance of customer service, niche markets, social responsibility and addressing customer issues are all discussed
• Aspects such as staff issues, purchasing, management and management issues, marketing, branding, co-branding, business growth, research, market segmentation and research are covered comprehensively

Entrepreneurship education has experienced remarkable growth in the last three decades, and need for a major work on the subject soon became apparent. The title is divided into six parts: Entrepreurship development and what is required to become an entrepreneur. The entrepreneurial process, starting with creativity and innovation, opportunities, the business plan, resource and legal requirements, financing as well as how to get started. Alternative routes to starting a business, namely entering the family business, franchising and buying a business. Post-start-up challenge such as managing growth, growth strategies, business failure and turnaround.

Entrepreneurs are the core and essence of any economy. Without entrepreneurs, there would be no business; without business, there would be no government, as there would be nobody to pay taxes to finance it. What distinguishes entrepreneurs from the masses, and even from innovative individuals, is that they act on opportunities and create something new, thereby driving economic evolution. Entrepreneurship – a South African perspective is a guide to becoming a successful entrepreneur. It describes and illustrates new business creation within a South African context: the start-up process, the growth stages and the challenges in the maturity phase of the business.

In this fifth edition, all the chapters have been revised substantially and special attention has been given to South African and other case studies relevant to the context of Africa. More emphasis is placed on the post-modern trends of the business world, such as the prominent role of technology and the social impact of businesses.

Contents include the following:

• The nature and development of entrepreneurship and the entrepreneur
• Creativity, innovation and the window of opportunity
• Developing the business plan
• Start-up and resources for entrepreneurs
• Fair trade, competition and consumer protection
• Legislation and regulations affecting entrepreneurs
• Financing, growth and buyout of a business
• The Fourth Industrial Revolution, technology and e-commerce opportunities
• Family businesses, franchising and corporate entrepreneurship in South Africa

Entrepreneurship is aimed at students at all higher education institutions in South Africa, as well as entrepreneurs, managers, management consultants and trainees, developers and presenters of in-house business courses.

Entrepreneurship - a South African perspective is a guide to becoming a successful entrepreneur. It describes and illustrates new venture creation within a South African context: the start-up process, the growth stages and the challenges in the maturity phase of the business. It provides exercises, activities and numerous case studies based on the latest research in South Africa. In this edition of Entrepreneurship all data has been updated, and a new chapter on corporate entrepreneurship and current information about broad-based black economic empowerment (BBBEE) have been introduced. To provide a more practical context, profiles of typical entrepreneurs have been presented.

Many entrepreneurs starting up their own business have a great idea, but they fail because they haven’t spent enough time planning how to carry it out. In this book, a team of successful entrepreneurs, business advisors and subject specialists lay out the process of planning and starting your own enterprise, introducing you to the world of entrepreneurship and advising how to grow a business. Drawing on their personal experiences in the different phases of start-up and establishing their businesses they add valuable hands-on information.

Entrepreneurship – An African Perspective is a theoretical as well as practical guide on how to develop business ideas to establish a successful enterprise. In it you will find:

• the procedure the entrepreneur must follow before establishing a business
• guidelines on identifying a feasible business idea
• how to conduct a viability study
• how to draw up a business plan
• a comprehensive introduction to the world of business and its most important role-player, the entrepreneur, specifically in the South African context
• basic business concepts that explain the business environment and business in general
• African case studies and examples of what successful entrepreneurs do and what contributes to successful entrepreneurship
• essential business management functions relevant to a start-up and new business, such as marketing, finance, operations, human resources and purchasing

The authors use an accessible approach to guide readers to be positive yet critical, and creative yet practical in their research and analysis of a business idea, and ultimately to develop a business idea that will be profitable.

An entrepreneur is different from a manager of a small business in many respects, but largely in attitude and approach. And the right approach hinges on appropriate entrepreneurial skills. Entrepreneurial skills covered in this title include: Achievement orientation; creativity and innovation; self-confidence and a positive attitude; goal-setting; assertiveness; time management; networking; leadership and teamwork; creative problem-solving; strategies for dealing with conflict and confrontation.