Entrepreneurship education has experienced remarkable growth in the
last three decades, and need for a major work on the subject soon
became apparent. The title is divided into six parts:
Entrepreurship development and what is required to become an
entrepreneur. The entrepreneurial process, starting with creativity
and innovation, opportunities, the business plan, resource and
legal requirements, financing as well as how to get started.
Alternative routes to starting a business, namely entering the
family business, franchising and buying a business. Post-start-up
challenge such as managing growth, growth strategies, business
failure and turnaround.
General
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