This book covers the gamut of topics related to gender and consumer culture. Changing gender roles have forced scholars and practitioners to re-examine some of the fundamental assumptions and theories in this area. Gender is a core component of identity and thus holds significant implications for how consumers behave in the marketplace. This book offers innovative research in gender and consumer behavior with topics relevant to psychology, marketing, advertising, sociology, women s studies and cultural studies. It offers 16 chapters of cutting-edge research on gender, international culture and consumption. Unique to this volume is its emphasis on consumption and masculinity and inclusion of topics on a rapidly changing world of issues related to culture and gender in advertising, communications, psychology and consumer behavior.

Bringing together scholars in consumer behavior, history, anthropology, religious studies, sociology, and communication, this is the first interdisciplinary anthology spanning the topic of ritual studies. It offers a multifaceted exploration of new rituals, such as Celebrating Kwanzaa, and of the ways entrenched rituals, such as Mardi Gras, gift giving, and weddings have changed. Moreover, it examines the influence of both cultures and subcultures, and will enhance our understanding of why and how consumers imbue goods and services with meaning during rituals. In this volume, the first in the Marketing and Consumer Psychology series: a religious studies scholar talks about the media representation of ritual; communication scholars discuss the transformational aspects of rituals surrounding alcohol consumption; a marketing scholar demonstrates the relevance of organizational behavior theory to understanding gift-giving rituals in the workplace; and a historian describes how the marketing of Kwanzaa was so integral to its successful adoption.

Bringing together scholars in consumer behavior, history, anthropology, religious studies, sociology, and communication, this is the first interdisciplinary anthology spanning the topic of ritual studies. It offers a multifaceted exploration of new rituals, such as Celebrating Kwanzaa, and of the ways entrenched rituals, such as Mardi Gras, gift giving, and weddings have changed. Moreover, it examines the influence of both cultures and subcultures, and will enhance our understanding of why and how consumers imbue goods and services with meaning during rituals.
In this volume, the first in a new LEA series on Marketing and Consumer Psychology:
*a religious studies scholar talks about the media representation of ritual;
*communication scholars discuss the transformational aspects of rituals surrounding alcohol consumption;
*a marketing scholar demonstrates the relevance of organizational behavior theory to understanding gift-giving rituals in the workplace; and
*a historian describes how the marketing of Kwanzaa was so integral to its successful adoption.

Following the Attica prison uprising in September 1971, Celes Tisdale-a poet and then professor at Buffalo State College-began leading poetry workshops with those incarcerated at Attica. Tisdale's workshop created a space of radical Black creativity and solidarity, in which poets who lived through the uprising were able to turn their experiences into poetry. The poems written by Tisdale's students were published as Betcha Ain't: Poems from Attica in 1974. When the Smoke Cleared contains the entirety of Betcha Ain't, Tisdale's own poems and journal entries from the three years he taught at Attica, a previously unpublished collection of poems by Attica poets, and a critical introduction by poet Mark Nowak. In addition to the poetry, Tisdale's journal entries give readers a unique opportunity to experience what it was like to enter Attica as an educator and return week after week to discuss poetry. When the Smoke Cleared showcases these poets' achievements, their desire for self-determination, and their historical role as storytellers of Black life in a prison monitored exclusively by white guards and administrators.

This book covers the gamut of topics related to gender and consumer culture. Changing gender roles have forced scholars and practitioners to re-examine some of the fundamental assumptions and theories in this area. Gender is a core component of identity and thus holds significant implications for how consumers behave in the marketplace. This book offers innovative research in gender and consumer behavior with topics relevant to psychology, marketing, advertising, sociology, women's studies and cultural studies. It offers 16 chapters of cutting-edge research on gender, international culture and consumption. Unique to this volume is its emphasis on consumption and masculinity and inclusion of topics on a rapidly changing world of issues related to culture and gender in advertising, communications, psychology and consumer behavior.

Worldwide, countries have to respond to local and global socio-technological shifts and needs, specifically the transformations wrought by a rapidly shifting understanding of the Fourth Industrial Revolution. Science, technology and innovation policy (STI) finds itself at the intersection of these local and global challenges. Innovation Policy at the Intersection: Global Debates and Local Experiences shows that a comprehensive rethink in STI policy-making is required - one that takes a systemic view of the varied challenges, and adopts an inclusive and holistic approach to STI policy. Such a rethink has to bring together the global and local, the theoretical and practical. The chapters in this book follow three broad concerns: The theories and approaches that have historically informed STI policy-making, along with the most influential current approaches in different country contexts; The development and application of comprehensive STI monitoring and evaluation systems as developed and implemented by various public agencies; and The role and function of STI policy advisory bodies within their respective contexts. Innovation Policy at the Intersection provides a comparative lens of different theories and practices across a unique spectrum of national contexts, including Austria, Brazil, Colombia, Finland, Iran, Mexico, Norway, South Africa, South Korea, and Sweden.

The number one bridal magazine in America provides couples with everything they need to know to plan their dream wedding--now with updated information on the latest trends and current costs. Along with their combined 45 years of experience in the wedding planning field, the authors also present advice from couples who have successfully overcome the disparities in their backgrounds and from clergy and wedding consultants who have helped couples to enhance their marriage and their lives. Packed with worksheets, checklists, and boxed features to facilitate planning and organization, the book contains a Wedding Profile quiz to help couples spot and deal with potential trouble areas.

The number one bridal magazine in America provides couples with everything they need to know to plan their dream wedding--now with updated information on the latest trends and current costs. Along with their combined 45 years of experience in the wedding planning field, the authors also present advice from couples who have successfully overcome the disparities in their backgrounds and from clergy and wedding consultants who have helped couples to enhance their marriage and their lives. Packed with worksheets, checklists, and boxed features to facilitate planning and organization, the book contains a ""Wedding Profile"" quiz to help couples spot and deal with potential trouble areas.

Modern Bride Guide to Etiquette Cele Lalli, Editor-in-Chief of America’s #1 bridal magazine, answers all of your wedding etiquette questions. Getting ready for your wedding is tremendously exciting, and you’re going to have so many questions! But now you can have personalized advice at your fingertips from America’s foremost wedding expert. As Editor-in-Chief of Modern Bride, Cele Lalli has spent years helping couples make their dream weddings come true. Anticipating and solving today’s complications is her special domain. She can answer all your questions with tact, skill, and knowledge, giving you the advice you need on:

• Announcing the engagement
• Wording the invitations
• Sharing wedding expenses
• Choosing attendants
• Determining the guest list
• Selecting everyone’s attire
• Organizing the shower and bachelor bash
• Dealing with divorced parents
• Arranging interfaith, intercultural, and interracial weddings
• Planning long distance weddings
• Handling any special situations
• Personalizing the ceremony and reception
• Ensuring that the big day runs smoothly

Modern Bride Guide to Etiquette Cele Lalli, Editor-in-Chief of America's #1 bridal magazine, answers all of your wedding etiquette questions. Getting ready for your wedding is tremendously exciting, and you're going to have so many questions But now you can have personalized advice at your fingertips from America's foremost wedding expert. As Editor-in-Chief of Modern Bride, Cele Lalli has spent years helping couples make their dream weddings come true. Anticipating and solving today's complications is her special domain. She can answer all your questions with tact, skill, and knowledge, giving you the advice you need on:
* Announcing the engagement
* Wording the invitations
* Sharing wedding expenses
* Choosing attendants
* Determining the guest list
* Selecting everyone's attire
* Organizing the shower and bachelor bash
* Dealing with divorced parents
* Arranging interfaith, intercultural, and interracial weddings
* Planning long distance weddings
* Handling any special situations
* Personalizing the ceremony and reception
* Ensuring that the big day runs smoothly
In addition, over 125 quick tips covering the basics of wedding etiquette at a glance round out this invaluable guide. Modern Bride Guide to Etiquette is the perfect companion to Modern Bride Wedding Celebrations: The Complete Wedding Planner for Today's Bride.

Following the Attica prison uprising in September 1971, Celes Tisdale-a poet and then professor at Buffalo State College-began leading poetry workshops with those incarcerated at Attica. Tisdale's workshop created a space of radical Black creativity and solidarity, in which poets who lived through the uprising were able to turn their experiences into poetry. The poems written by Tisdale's students were published as Betcha Ain't: Poems from Attica in 1974. When the Smoke Cleared contains the entirety of Betcha Ain't, Tisdale's own poems and journal entries from the three years he taught at Attica, a previously unpublished collection of poems by Attica poets, and a critical introduction by poet Mark Nowak. In addition to the poetry, Tisdale's journal entries give readers a unique opportunity to experience what it was like to enter Attica as an educator and return week after week to discuss poetry. When the Smoke Cleared showcases these poets' achievements, their desire for self-determination, and their historical role as storytellers of Black life in a prison monitored exclusively by white guards and administrators.

No monarchy has proved more captivating than that of the British Royal Family. Across the globe, an estimated 2.4 billion people watched the wedding of Prince William and Catherine Middleton on television. In contemporary global consumer culture, why is the British monarchy still so compelling? Rooted in fieldwork conducted from 2005 to 2014, this book explores how and why consumers around the world leverage a wide range of products, services, and experiences to satisfy their fascination with the British Royal Family brand. It demonstrates the monarchy's power as a brand whose narrative has existed for more than a thousand years, one that shapes consumer behavior and that retains its economic and cultural significance in the twenty-first century. The authors explore the myriad ways consumer culture and the Royal Family intersect across collectors, commemorative objects, fashion, historic sites, media products, Royal brands, and tourist experiences. Taking a case study approach, the book examines both producer and consumer perspectives. Specific chapters illustrate how those responsible for orchestrating experiences related to the British monarchy engage the public by creating compelling consumer experiences. Others reveal how and why people devote their time, effort, and money to Royal consumption--from a woman who boasts a collection of over 10,000 pieces of British Royal Family trinkets to a retired American stockbroker who spends three months each year in England hunting for rare and expensive memorabilia. Royal Fever highlights the important role the Royal Family continues to play in many people's lives and its ongoing contribution as a pillar of iconic British culture.

Je ooch den vorhandenen Zahnliicken wahlt man fiir die Einfiihrung des Instrumentes entweder eine streng mediane, eine mehr laterale oder eine Rohr stellung yom Mundwinkel her. Wird am sitzenden Patienten untersucht, so halt dieser zu Beginn der Untersuchung seinen von einer hinter ihm stehenden Hilfskraft gestiitzten Kopf nur ganz leicht nach riickwarts geneigt. Der mit dem Mandrin armierte Tubus (siehe Abb. 19, 20 und 21) wird nun an seinem distalen Ende mit Paraffin oder Olivenol befeuchtet, nach Art einer Schreibfeder gefaBt und iiber der Mitte des Zungengrundes oder seitlich von demselben nach abwarts gefiihrt, wobei streng darauf zu achten ist, daB der Mandrin wahrend der Ein fiihrung nicht aus dem Tubus zuriickgleiten kann. Es ist dabei iiberfliissig, mit dem Finger der anderen Hand in den Schlund des Patienten einzugehen, den Zungengrund niederzudriicken oder den Larynx anzuheben und nach vorne zu ziehen, weil durch aIle diese Manipulationen Abwehrbewegungen und storende Reflexe ausgelost werden konnten. Nach BRUNINGS gelingt die Einfiihrung des Instrumentes jedem, der eine Schlundbougie zu handhaben versteht, ganz leicht. Wenn nun die Bougie an der hinteren Rachenwand annahernd in der Median linie nach abwarts gefiihrt wird, kommt man in der Regel alsbald zum geWiinschten Ziele; soUte indessen die Leitbougie in den Recessus piriformis einer Seite geraten, geniigt meist eine Schlingbewegung, um die fehlerhafte Stellung zu korrigieren. Manchm. al tauscht allerdings eine tonische Kontraktion des Speiserohrenmundes, die das weitere Vordringen der Leitbougie hindert (vgl. das Kapitel "Son dierung"), eine falsche Richtung vor."