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Gender, Culture, and Consumer Behavior (Paperback)
Loot Price: R1,448
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Gender, Culture, and Consumer Behavior (Paperback)
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This book covers the gamut of topics related to gender and consumer
culture. Changing gender roles have forced scholars and
practitioners to re-examine some of the fundamental assumptions and
theories in this area. Gender is a core component of identity and
thus holds significant implications for how consumers behave in the
marketplace. This book offers innovative research in gender and
consumer behavior with topics relevant to psychology, marketing,
advertising, sociology, women's studies and cultural studies. It
offers 16 chapters of cutting-edge research on gender,
international culture and consumption. Unique to this volume is its
emphasis on consumption and masculinity and inclusion of topics on
a rapidly changing world of issues related to culture and gender in
advertising, communications, psychology and consumer behavior.
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