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This book explores five important areas where technology affects
society, and suggests ways in which human communication can
facilitate the use of that technology.Usability has become a
foundational discipline in technical and professional communication
that grows out of our rhetorical roots, which emphasize purpose and
audience. As our appreciation of audience has grown beyond
engineers and scientists to lay users of technology, our
appreciation of the diversity of those audiences in terms of age,
geography, and other factors has similarly expanded.We are also
coming to grips with what Thomas Friedman calls the 'flat world,' a
paradigm that influences how we communicate with members of other
cultures and speakers of other languages. And because most of the
flatteners are either technologies themselves or technology-driven,
technical and professional communicators need to leverage these
technologies to serve global audiences.Similarly, we are inundated
with information about world crises involving health and safety
issues. These crises are driven by the effects of terrorism, the
aging population, HIV/AIDS, and both human-made and natural
disasters. These issues are becoming more visible because they are
literally matters of life and death. Furthermore, they are of
special concern to audiences that technical and professional
communicators have little experience targeting - the shapers of
public policy, seniors, adolescents, and those affected by
disaster.Biotechnology is another area that has provided new roles
for technical and professional communicators. We are only beginning
to understand how to communicate the science accurately without
either deceiving or panicking our audience. We need to develop a
more sophisticated understanding of how communication can shape
reactions to biotechnology developments. Confronting this complex
network of issues, we're challenged to fashion both our message and
the audience's perceptions ethically.Finally, today's corporate
environment is being shaped by technology and the global nature of
business. Technical and professional communicators can play a role
in capturing and managing knowledge, in using technology
effectively in the virtual workplace, and in understanding how
language shapes organizational culture.
'Complex Worlds: Digital Culture, Rhetoric, and Professional
Communication' is a collection of thought-provoking scholarly
essays by teachers and industry practitioners in professional
communication and technology-oriented fields. Scrupulously edited
for a range of readers, the collection aims to help familiarize
advanced students, teachers, and researchers in professional
communication, computers and writing, literacy, and sister
disciplines with key issues in digital theory and practice. An
emphasis on the situations of and audiences for digital
communication identifies 'Complex Worlds' as a rhetorical approach.
In an era when globalizing markets and digital technologies are
transforming culture around the world, readers should find the
collection both engaging and timely. The collections' twelve essays
constitute a diverse and thematically coherent set of inquiries.
Included are explorations of topics such as cyber activism, digital
'dispositio', citizen and open-source journalism, broadband
affordances, XML, digital resumes, avant garde performance art,
best pedagogical practices, and intercultural communication between
East and West, North and South. The text is especially well suited
for advanced courses in professional and applied writing,
contemporary rhetorics, and digital culture. The complexity
highlighted in the collection's title is brought into relief by
authors who address how the digital is daily unmaking our
assumptions about the boundaries between work and school, the
global and the local, the private and the public. 'Complex Worlds'
offers readers an opportunity to build on their rhetorical
awareness by expanding their understanding of the means, aims, and
strategies of effective communication--today and in the future.
"Freedom of Information in a Post 9-11 World" is, to date, the
first international scholarly examination of the impact of the
terrorist attack on the United States in terms of how it may alter
academic and corporate research, as well as the sharing of
information generated by that research, by international colleagues
in technological fields. The collection of essays brings together a
widely varied panel of communications experts from different
backgrounds and cultures to focus their expertise on the
ramifications of this world-changing event. Drawing upon the
related but separate disciplines of law, interpersonal
communication, semiotics, rhetoric, management, information
sciences, and education, the collection adds new insight to the
potential future challenges high-tech professionals and academics
will face in a global community that now seems much less communal
than it did prior to September 11, 2001.
The increasingly global nature of the World Wide Web presents new
challenges and opportunities for technical communicators who must
develop content for clients or colleagues from other cultures and
in other nations. As international online access grows, technical
communicators will encounter a range of challenges related to
culture and communication in cyberspace. These challenges include
how to design content and develop services for online distribution
to a culturally diverse audience of users; how to address cultural
and linguistic factors effectively when collaborating with
international colleagues and clients via online media; and how to
develop effective online teaching and training practices and
materials for use in learning environments comprised of culturally
diverse groups of students. The contributors to Culture,
Communication and Cyberspace examine these challenges through
chapters that explore the different aspects of international online
communication. The contributing authors use a range of
methodologies to review a variety of topics related to culture and
communication in cyberspace. In so doing, the authors also examine
how business trends, such as international outsourcing, content
management, and the use of open source software (OSS), are
affecting and could change practices in the field of technical
communication as related to online cross-cultural interactions.
This collection of essays focuses on both how and why assessment
serves as a key element in the teaching and practice of technical
and professional communication. The collection is organized to form
a dual approach: on the one hand, it offers a landscape view of the
activities involved in assessment - examining how it works at
institutional, program, and classroom levels; on the other, it
surveys the implications of using assessment for formulating,
maintaining, and extending the teaching and practice of technical
communication. The book offers teachers, students, scholars, and
practitioners alike evidence of the increasingly valuable role of
assessment in the field, as it supports and enriches our thinking
and practice. No other volume has addressed the demands of and the
expectations for assessment in technical communication.
Consequently, the book has two key goals. The first is to be as
inclusive as is feasible for its size, demonstrating the global
operation of assessment in the field. For this reason, descriptions
of assessment practice lead to examinations of some key feature of
the landscape captured by the term 'technical communication'. The
second goal is to retain the public and cooperative approach that
has characterized technical communication from the beginning. To
achieve this, the book represents a 'conversation', with
contributors chosen from among practicing, highly active technical
communication teachers and scholars; and the chapters set up pairs
of opening statement and following response. The overriding purpose
of the volume, therefore, is to invite the whole community into the
conversation about assessment in technical communication.
Lukens Steel was an extraordinary business that spanned two
centuries of American history. The firm rolled the first boiler
plate in 1818 and operated the largest rolling mills in America in
1890, 1903, and 1918, Later it worked on the Manhattan Project and
built the steel beams for the base of the World Trade Center. The
company stayed in the family for 188 years, and they kept the
majority of their business papers."The Language of Work" traces the
evolution of written forms of communication at Lukens Steel from
1810 to 1925. As standards for iron and steel emerged and
industrial processes became more complex, foremen, mechanics, and
managers began to use drawing and writing to solve problems,
transfer ideas, and develop new technology. This shift in
communication methods - from 'prediscursive' (oral) communication
to 'chirographic' (written) communication - occurred as technology
became more complex and knowledge had to span space and time.This
richly illustrated volume begins with a theoretical overview
linking technical communication to literature and describing the
historical context. The analysis is separated into four time
periods: 1810 to 1870, when little writing was used; 1870-1900,
when Lukens Steel began to use record keeping to track product from
furnace, through production, to the shipping dock; 1900-1915, when
written and drawn communication spread throughout the plant and
literacy became more common on the factory floor; and 1915-1925,
when stenographer typists took over the majority of the written
work. Over time, writing - and literacy - became an essential part
of the industrial process.
The increasingly global nature of the World Wide Web presents new
challenges and opportunities for technical communicators who must
develop content for clients or colleagues from other cultures and
in other nations. As international online access grows, technical
communicators will encounter a range of challenges related to
culture and communication in cyberspace. These challenges include
how to design content and develop services for online distribution
to a culturally diverse audience of users; how to address cultural
and linguistic factors effectively when collaborating with
international colleagues and clients via online media; and how to
develop effective online teaching and training practices and
materials for use in learning environments comprised of culturally
diverse groups of students. The contributors to Culture,
Communication and Cyberspace examine these challenges through
chapters that explore the different aspects of international online
communication. The contributing authors use a range of
methodologies to review a variety of topics related to culture and
communication in cyberspace. In so doing, the authors also examine
how business trends, such as international outsourcing, content
management, and the use of open source software (OSS), are
affecting and could change practices in the field of technical
communication as related to online cross-cultural interactions.
This collection of essays focuses on both how and why assessment
serves as a key element in the teaching and practice of technical
and professional communication. The collection is organized to form
a dual approach: on the one hand, it offers a landscape view of the
activities involved in assessment - examining how it works at
institutional, program, and classroom levels; on the other, it
surveys the implications of using assessment for formulating,
maintaining, and extending the teaching and practice of technical
communication. The book offers teachers, students, scholars, and
practitioners alike evidence of the increasingly valuable role of
assessment in the field, as it supports and enriches our thinking
and practice. No other volume has addressed the demands of and the
expectations for assessment in technical communication.
Consequently, the book has two key goals. The first is to be as
inclusive as is feasible for its size, demonstrating the global
operation of assessment in the field. For this reason, descriptions
of assessment practice lead to examinations of some key feature of
the landscape captured by the term 'technical communication'. The
second goal is to retain the public and cooperative approach that
has characterized technical communication from the beginning. To
achieve this, the book represents a 'conversation', with
contributors chosen from among practicing, highly active technical
communication teachers and scholars; and the chapters set up pairs
of opening statement and following response. The overriding purpose
of the volume, therefore, is to invite the whole community into the
conversation about assessment in technical communication.
Lukens Steel was an extraordinary business that spanned two
centuries of American history. The firm rolled the first boiler
plate in 1818 and operated the largest rolling mills in America in
1890, 1903, and 1918, Later it worked on the Manhattan Project and
built the steel beams for the base of the World Trade Center. The
company stayed in the family for 188 years, and they kept the
majority of their business papers."The Language of Work" traces the
evolution of written forms of communication at Lukens Steel from
1810 to 1925. As standards for iron and steel emerged and
industrial processes became more complex, foremen, mechanics, and
managers began to use drawing and writing to solve problems,
transfer ideas, and develop new technology. This shift in
communication methods - from 'prediscursive' (oral) communication
to 'chirographic' (written) communication - occurred as technology
became more complex and knowledge had to span space and time.This
richly illustrated volume begins with a theoretical overview
linking technical communication to literature and describing the
historical context. The analysis is separated into four time
periods: 1810 to 1870, when little writing was used; 1870-1900,
when Lukens Steel began to use record keeping to track product from
furnace, through production, to the shipping dock; 1900-1915, when
written and drawn communication spread throughout the plant and
literacy became more common on the factory floor; and 1915-1925,
when stenographer typists took over the majority of the written
work. Over time, writing - and literacy - became an essential part
of the industrial process.
"Freedom of Information in a Post 9-11 World" is, to date, the
first international scholarly examination of the impact of the
terrorist attack on the United States in terms of how it may alter
academic and corporate research, as well as the sharing of
information generated by that research, by international colleagues
in technological fields. The collection of essays brings together a
widely varied panel of communications experts from different
backgrounds and cultures to focus their expertise on the
ramifications of this world-changing event. Drawing upon the
related but separate disciplines of law, interpersonal
communication, semiotics, rhetoric, management, information
sciences, and education, the collection adds new insight to the
potential future challenges high-tech professionals and academics
will face in a global community that now seems much less communal
than it did prior to September 11, 2001.
Examination of the work of scientific icons-Newton, Descartes, and
others-reveals the metaphors and analogies that directed their
research and explain their discoveries. Today, scientists tend to
balk at the idea of their writing as rhetorical, much less
metaphorical. How did this schism over metaphor occur in the
scientific community? To establish that scientists should use
metaphors to explain science to the public and need to be conscious
of how metaphor can be useful to their research, this book examines
the controversy over cloning and the lack of a metaphor to explain
it to a public fearful of science's power.The disjunction between
metaphor and science is traced to the dispensation of the Solar
System Analogy in favor of a mathematical model. Arguing that
mathematics is metaphorical, the author supports the idea of all
language as metaphorical-unlike many rhetoricians and philosophers
of science who have proclaimed all language as metaphorical but
have allowed a distinction between a metaphorical use of language
and a literal use.For technical communication pedagogy, the
implications of this study suggest foregrounding metaphor in
textbooks and in the classroom. Though many technical communication
textbooks recommend metaphor as a rhetorical strategy, some advise
avoiding it, and those that recommend it usually do so in a
paragraph or two, with little direction for students on how to
recognize metaphors or to how use them. This book provides the
impetus for a change in the pedagogical approach to metaphor as a
rhetorical tool with epistemological significance.
Within the framework of New Literacy Studies, Dirk Remley presents
a historical study of how technical communication practices at a
World War II arsenal sponsored literacy within the community in
which it operated from 1940 to 1960 and contemporary implications
of similar forms of sponsorship. The Training within Industry (TWI)
methods developed by the U.S. government and industry at that time
included multimodal literate practices, particularly combinations
of visual, oral, experiential, and print-linguistic text. Analyses
reveal a hierarchy in which print-linguistic literacies were
generally esteemed at the workplace and in the community. This
literacy hierarchy contributed to a catastrophic accident that
killed 11 people, prompting changes in the approach to designing
certain training documents. This book links technical
communication, especially the multimodal forms of representation
commonly found in technical communication and instructional
materials, to the concept of literacy sponsorship. The TWI methods
used in training and system improvement during World War II are
currently applied in business and industry as part of the "lean
operating" and "continuous improvement" philosophies. These methods
have also become part of the experiential learning philosophy
favored in academia. Remley includes examples of current
applications of multimodal forms of technical communication similar
to those used at the arsenal as well as new media-related
applications related to training and instruction. He also discusses
their implications for literacy sponsorship. This book provides
useful information for technical communication and literacy
scholars and educators as well as practical case studies for
business leaders, consultants, and practitioners. Intended
Audience: Scholars in technical communication and literacy/writing
studies; scholars in business (especially management and
organizational analysis) and business communication consultants;
scholars in history and sociology.
Within the framework of New Literacy Studies, Dirk Remley presents
a historical study of how technical communication practices at a
World War II arsenal sponsored literacy within the community in
which it operated from 1940 to 1960 and contemporary implications
of similar forms of sponsorship. The Training within Industry (TWI)
methods developed by the U.S. government and industry at that time
included multimodal literate practices, particularly combinations
of visual, oral, experiential, and print-linguistic text. Analyses
reveal a hierarchy in which print-linguistic literacies were
generally esteemed at the workplace and in the community. This
literacy hierarchy contributed to a catastrophic accident that
killed 11 people, prompting changes in the approach to designing
certain training documents. This book links technical
communication, especially the multimodal forms of representation
commonly found in technical communication and instructional
materials, to the concept of literacy sponsorship. The TWI methods
used in training and system improvement during World War II are
currently applied in business and industry as part of the "lean
operating" and "continuous improvement" philosophies. These methods
have also become part of the experiential learning philosophy
favored in academia. Remley includes examples of current
applications of multimodal forms of technical communication similar
to those used at the arsenal as well as new media-related
applications related to training and instruction. He also discusses
their implications for literacy sponsorship. This book provides
useful information for technical communication and literacy
scholars and educators as well as practical case studies for
business leaders, consultants, and practitioners. Intended
Audience: Scholars in technical communication and literacy/writing
studies; scholars in business (especially management and
organizational analysis) and business communication consultants;
scholars in history and sociology.
In today's integrated global economy, technical communicators often
collaborate in international production teams, work with experts in
overseas subject matter, or coordinate documentation for the
international release of products. Working effectively in such
situations requires technical communicators to acquire a
specialized knowledge of culture and communication. This book
provides readers with the information needed to integrate aspects
of intercultural communication into different educational settings.
'Complex Worlds: Digital Culture, Rhetoric, and Professional
Communication' is a collection of thought-provoking scholarly
essays by teachers and industry practitioners in professional
communication and technology-oriented fields. Scrupulously edited
for a range of readers, the collection aims to help familiarize
advanced students, teachers, and researchers in professional
communication, computers and writing, literacy, and sister
disciplines with key issues in digital theory and practice. An
emphasis on the situations of and audiences for digital
communication identifies 'Complex Worlds' as a rhetorical approach.
In an era when globalizing markets and digital technologies are
transforming culture around the world, readers should find the
collection both engaging and timely. The collections' twelve essays
constitute a diverse and thematically coherent set of inquiries.
Included are explorations of topics such as cyber activism, digital
'dispositio', citizen and open-source journalism, broadband
affordances, XML, digital resumes, avant garde performance art,
best pedagogical practices, and intercultural communication between
East and West, North and South. The text is especially well suited
for advanced courses in professional and applied writing,
contemporary rhetorics, and digital culture. The complexity
highlighted in the collection's title is brought into relief by
authors who address how the digital is daily unmaking our
assumptions about the boundaries between work and school, the
global and the local, the private and the public. 'Complex Worlds'
offers readers an opportunity to build on their rhetorical
awareness by expanding their understanding of the means, aims, and
strategies of effective communication--today and in the future.
This collection of articles is the first attempt by academics and
professional writers to delve into the world of content management
systems. The knowledge economy's greatest asset and primary problem
is information management: finding it, validating it, re-purposing
it, keeping it current, and keeping it safe. In the last few years
content management software has become as common as word-processing
software was five years ago. But unlike word processors, which are
designed for single authorization and local storage, content
management systems are designed to accommodate large-scale
information production, with many authors providing many different
pieces of information kept in a web-accessible database, any piece
of which might find its way into electronic documents that the
author doesn't even know exist. These software systems are complex,
to say the least, and their impact on the field of writing will be
immense.
Examination of the work of scientific icons-Newton, Descartes, and
others-reveals the metaphors and analogies that directed their
research and explain their discoveries. Today, scientists tend to
balk at the idea of their writing as rhetorical, much less
metaphorical. How did this schism over metaphor occur in the
scientific community? To establish that scientists should use
metaphors to explain science to the public and need to be conscious
of how metaphor can be useful to their research, this book examines
the controversy over cloning and the lack of a metaphor to explain
it to a public fearful of science's power.The disjunction between
metaphor and science is traced to the dispensation of the Solar
System Analogy in favor of a mathematical model. Arguing that
mathematics is metaphorical, the author supports the idea of all
language as metaphorical-unlike many rhetoricians and philosophers
of science who have proclaimed all language as metaphorical but
have allowed a distinction between a metaphorical use of language
and a literal use.For technical communication pedagogy, the
implications of this study suggest foregrounding metaphor in
textbooks and in the classroom. Though many technical communication
textbooks recommend metaphor as a rhetorical strategy, some advise
avoiding it, and those that recommend it usually do so in a
paragraph or two, with little direction for students on how to
recognize metaphors or to how use them. This book provides the
impetus for a change in the pedagogical approach to metaphor as a
rhetorical tool with epistemological significance.
"Internships: Theory and Practice" focuses on the history, theory,
value, design, administration, and evaluation of professional
internships as an educational experience for college students.
Internships are guided, pre-professional experiences that combine
academic and professional components as a managed transition to
professional careers. Touted by many as an educational innovation
for the 21st century, internships (or experiential learning, or
apprenticeships, as they once were called) have been a staple of
professional preparation for centuries, dating back at least to the
earliest documentation in the Middle Ages and no doubt far beyond
that.Charles Sides and Ann Mrvica trace this history through
primary sources to explore the development of internship
experiences over the past 800 years, create an introduction to the
topic of internships, and provide a foundation for modern
college-corporation partnerships in professional education and
training. The authors present specific guidelines and discussions
on issues important to corporations, in terms of providing for
internship experiences; issues important to colleges, in terms of
designing and evaluating internships; and issues important to
students, in terms of participating in and learning from
internships.
This collection of articles is the first attempt by academics and
professional writers to delve into the world of content management
systems. The knowledge economy's greatest asset and primary problem
is information management: finding it, validating it, re-purposing
it, keeping it current, and keeping it safe. In the last few years
content management software has become as common as word-processing
software was five years ago. But unlike word processors, which are
designed for single authorization and local storage, content
management systems are designed to accommodate large-scale
information production, with many authors providing many different
pieces of information kept in a web-accessible database, any piece
of which might find its way into electronic documents that the
author doesn't even know exist. These software systems are complex,
to say the least, and their impact on the field of writing will be
immense.
"Internships: Theory and Practice" focuses on the history, theory,
value, design, administration, and evaluation of professional
internships as an educational experience for college students.
Internships are guided, pre-professional experiences that combine
academic and professional components as a managed transition to
professional careers. Touted by many as an educational innovation
for the 21st century, internships (or experiential learning, or
apprenticeships, as they once were called) have been a staple of
professional preparation for centuries, dating back at least to the
earliest documentation in the Middle Ages and no doubt far beyond
that.Charles Sides and Ann Mrvica trace this history through
primary sources to explore the development of internship
experiences over the past 800 years, create an introduction to the
topic of internships, and provide a foundation for modern
college-corporation partnerships in professional education and
training. The authors present specific guidelines and discussions
on issues important to corporations, in terms of providing for
internship experiences; issues important to colleges, in terms of
designing and evaluating internships; and issues important to
students, in terms of participating in and learning from
internships.
The dissemination of desktop publishing and web authoring software
has allowed nearly everyone in industrialized countries to combine
verbal and visual symbols into text. Serious multimodal projects
often demand extensive teamwork, especially in the workplace. But
how can collaboration engaging such different traditions of
expression be conducted effectively? To address this question,
Envisioning Collaboration traces the composing processes of expert
graphic artists and writers preparing advertising campaigns to
retain a vital national account. It examines the influences on
individual and dyadic composing processes of what Csikszentmihalyi
terms "the domain," in this case the disciplinary knowledge of
advertising, and "the field," in this case the surrounding economic
conditions and client, vendor, customer, and agency executive
gatekeepers. Based on a 460-hour participant-observation and
intensive computerized data analysis, Envisioning Collaboration is
the first book to meticulously examine collaborative creative
processes at an award-winning advertising agency, including
audience analysis, branding, collaborative "moves," power and
conflict management, uses of humor, degree of mindfulness, and
effectiveness. The findings indicate the role of concepts in
generating common texts by artists and writers, the role of the
visual in individuals' composing, verbal-visual rhetorical elements
in processes and products, and which verbal-visual techniques were
most generative. Findings are related to pertinent research in
technical and business writing, rhetoric and composition, and some
key research in visual design, communication, advertising,
neurolinguistics, management, and psychology. The book concludes
with a pedagogical/training unit incorporating "gateway activities"
for effective verbal-visual composition and collaboration.
Stalinist Genetics focuses on the rhetoric of T. D. Lysenko, the
founder of an agrobiological doctrine (Lysenkoism) in the Stalinist
Soviet Union. Using not only scientific but also political and
ideological arguments, Lysenko achieved an official ban on Soviet
Mendelian genetics. Though the ban was brief and Lysenkoism, as a
leading biological doctrine, was eventually deposed in favor of
Mendelism, Lysenkoism remains a paradigmatic example of pernicious
political interference in science. In this study, the critical
orientation for reading Lysenko's major speeches is constitutional
rhetoric. It combines Kenneth Burke's dialectic of constitutions
and rhetoric of the subject. Painting a nuanced picture of
intellectual, economic, ideological, and political life in the
Soviet Union of the 1930s and 1940s, the book demonstrates how the
rhetorics of Lysenkoism and Mendelism interacted with Stalinist
culture in the fight for dominating Soviet science. The reader will
learn how Lysenko's constitutional rhetoric created a space where
scientific terms transformed into political and ideological ones,
and vice versa. The book also shows how, in a dialectical flip, the
Lysenkoist rhetoric eventually turned from tool to master. Contrary
to Lysenko's intentions, his language gave his opponents, Soviet
Mendelians, grounds on which to defend their science and criticize
Lysenkoism. Stanchevici forcefully reasserts the blurriness of the
boundaries between science and politics, and argues that scientific
language reveals more plasticity and adaptability to the political
situation than has hitherto been assumed. Intended Audience:
Scholars in rhetoric, history, and philosophy of science; graduate
or upper-division undergraduate course in the rhetoric of science
or technical communication.
This book explores five important areas where technology affects
society, and suggests ways in which human communication can
facilitate the use of that technology.Usability has become a
foundational discipline in technical and professional communication
that grows out of our rhetorical roots, which emphasize purpose and
audience. As our appreciation of audience has grown beyond
engineers and scientists to lay users of technology, our
appreciation of the diversity of those audiences in terms of age,
geography, and other factors has similarly expanded.We are also
coming to grips with what Thomas Friedman calls the 'flat world,' a
paradigm that influences how we communicate with members of other
cultures and speakers of other languages. And because most of the
flatteners are either technologies themselves or technology-driven,
technical and professional communicators need to leverage these
technologies to serve global audiences.Similarly, we are inundated
with information about world crises involving health and safety
issues. These crises are driven by the effects of terrorism, the
aging population, HIV/AIDS, and both human-made and natural
disasters. These issues are becoming more visible because they are
literally matters of life and death. Furthermore, they are of
special concern to audiences that technical and professional
communicators have little experience targeting - the shapers of
public policy, seniors, adolescents, and those affected by
disaster.Biotechnology is another area that has provided new roles
for technical and professional communicators. We are only beginning
to understand how to communicate the science accurately without
either deceiving or panicking our audience. We need to develop a
more sophisticated understanding of how communication can shape
reactions to biotechnology developments. Confronting this complex
network of issues, we're challenged to fashion both our message and
the audience's perceptions ethically.Finally, today's corporate
environment is being shaped by technology and the global nature of
business. Technical and professional communicators can play a role
in capturing and managing knowledge, in using technology
effectively in the virtual workplace, and in understanding how
language shapes organizational culture.
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