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Books > Reference & Interdisciplinary > Communication studies
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Connecting People with Technology - Issues in Professional Communication (Paperback)
Loot Price: R1,262
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Connecting People with Technology - Issues in Professional Communication (Paperback)
Series: Baywood's Technical Communications
Expected to ship within 12 - 19 working days
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This book explores five important areas where technology affects
society, and suggests ways in which human communication can
facilitate the use of that technology.Usability has become a
foundational discipline in technical and professional communication
that grows out of our rhetorical roots, which emphasize purpose and
audience. As our appreciation of audience has grown beyond
engineers and scientists to lay users of technology, our
appreciation of the diversity of those audiences in terms of age,
geography, and other factors has similarly expanded.We are also
coming to grips with what Thomas Friedman calls the 'flat world,' a
paradigm that influences how we communicate with members of other
cultures and speakers of other languages. And because most of the
flatteners are either technologies themselves or technology-driven,
technical and professional communicators need to leverage these
technologies to serve global audiences.Similarly, we are inundated
with information about world crises involving health and safety
issues. These crises are driven by the effects of terrorism, the
aging population, HIV/AIDS, and both human-made and natural
disasters. These issues are becoming more visible because they are
literally matters of life and death. Furthermore, they are of
special concern to audiences that technical and professional
communicators have little experience targeting - the shapers of
public policy, seniors, adolescents, and those affected by
disaster.Biotechnology is another area that has provided new roles
for technical and professional communicators. We are only beginning
to understand how to communicate the science accurately without
either deceiving or panicking our audience. We need to develop a
more sophisticated understanding of how communication can shape
reactions to biotechnology developments. Confronting this complex
network of issues, we're challenged to fashion both our message and
the audience's perceptions ethically.Finally, today's corporate
environment is being shaped by technology and the global nature of
business. Technical and professional communicators can play a role
in capturing and managing knowledge, in using technology
effectively in the virtual workplace, and in understanding how
language shapes organizational culture.
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