Re-Inventing the Book: Challenges from the Past for the Publishing Industry chronicles the significant changes that have taken place in the publishing industry in the past few decades and how they have altered the publishing value chain and the structure of the industry itself. The book examines and discusses how most publishing values, aims, and strategies have been common since the Renaissance. It aims to provide a methodological framework, not only for the understanding, explanation, and interpretation of the current situation, but also for the development of new strategies. The book features an overview of the publishing industry as it appears today, showing innovative methods and trends, highlighting new opportunities created by information technologies, and identifying challenges. Values discussed include globalization, convergence, access to information, disintermediation, discoverability, innovation, reader engagement, co-creation, and aesthetics in publishing.

Multimedia has evolved with the introduction of interaction, allowing and encouraging users to control and navigate through content. Experimental multimedia is a new human-computer communication method that allows for the reinvention and redevelopment of user content. Experimental Multimedia Systems for Interactivity and Strategic Innovation presents the next evolutionary step of multimedia where interactivity meets targeted creativity and experimentation. In providing the basic framework for experimental multimedia through case studies that allow the reader to appreciate the design of multimedia systems, this publication's audience extends beyond new media artists to scientists, publishers, and developers who wish to extend their system designs to offer adaptive capabilities combined with multimedia content and dynamic interaction. This publication presents a collection of carefully selected theoretical and applied research chapters with a focus on matters including, but not limited to, aesthetics in publishing, e-health systems, artificial intelligence, augmented reality, human-computer interaction, interactive multimedia, and new media curation.

The Visual Identity of the Book: From the Renaissance to the Digital Age provides a framework that considers the ‘materiality’ of the book (from printed to digital/electronic), the aspects of the stakeholders in the publishing chain, the traditional and ongoing promotion strategies, reader engagement, and personalized publishing services: The aim of the book is to: Interpret current issues in the publishing industry. To provide an overview of the evolution of the visual appearance/identity of the book to nowadays in order to approach and explain current issues; Discuss aspects of visual information and aesthetics of the book.Further discuss reader engagement and personalized publishing services. Introduces promotion strategies and publishing policies based on the above. Provide a methodological framework that can also be used in book business The book can be used as a “manual” for publishing and for the book (in all its forms) of our era (covering a range of issues) with the aim to explain current trends and introduce new promotion methods and publishing strategies.