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This comprehensive book covers relevant issues on how media
companies are currently embracing innovation, the levels at which
they are doing so, and how innovation can help media companies to
meet their development needs in the future.The primary focus of
this study is the relationship between management and innovation in
the media industry. The book evaluates the importance and the role
of innovation within the media industry and helps identify and
evaluate the drivers of innovation. The contributors demonstrate
and build upon an understanding of the issues and strategies that
bind media firms to new processes and technologies and offer clear
guidelines on how media companies can accelerate growth through
effective internal and external collaboration. Management and
Innovation in the Media Industry highlights those issues that
influence strategies, organizational structures, media content
management and public interest within media firms. This unique
study offers both new theoretical and empirical insights on
decision making aspects of innovation relevant for those executives
and policy makers operating within the media or related industries.
It will be of great interest to academics and students in the
fields of communication and journalism as well as innovation
management.
The Media Convergence Handbook sheds new light on the complexity of
media convergence and the related business challenges. Approaching
the topic from a managerial, technological as well as end-consumer
perspective, it acts as a reference book and educational resource
in the field. Media convergence at business level may imply
transforming business models and using multiplatform content
production and distribution tools. However, it is shown that the
implementation of convergence strategies can only succeed when
expectations and aspirations of every actor involved are taken into
account. Media consumers, content producers and managers face
different challenges in the process of media convergence. Volume II
of the Media Convergence Handbook tackles these challenges by
discussing media business models, production, and users' experience
and perspectives from a technological convergence viewpoint.
The Media Convergence Handbook sheds new light on the complexity of
media convergence and the related business challenges. Approaching
the topic from a managerial, technological as well as end-consumer
perspective, it acts as a reference book and educational resource
in the field. Media convergence at business level may imply
transforming business models and using multiplatform content
production and distribution tools. However, it is shown that the
implementation of convergence strategies can only succeed when
expectations and aspirations of every actor involved are taken into
account. Media consumers, content producers and managers face
different challenges in the process of media convergence. Volume I
of the Media Convergence Handbook encourages an active discourse on
media convergence by introducing the concept through general
perspective articles and addressing the real-world challenges of
conversion in the publishing, broadcasting and social media
sectors.
The Media Convergence Handbook sheds new light on the complexity of
media convergence and the related business challenges. Approaching
the topic from a managerial, technological as well as end-consumer
perspective, it acts as a reference book and educational resource
in the field. Media convergence at business level may imply
transforming business models and using multiplatform content
production and distribution tools. However, it is shown that the
implementation of convergence strategies can only succeed when
expectations and aspirations of every actor involved are taken into
account. Media consumers, content producers and managers face
different challenges in the process of media convergence. Volume II
of the Media Convergence Handbook tackles these challenges by
discussing media business models, production, and users' experience
and perspectives from a technological convergence viewpoint.
The Media Convergence Handbook sheds new light on the complexity of
media convergence and the related business challenges. Approaching
the topic from a managerial, technological as well as end-consumer
perspective, it acts as a reference book and educational resource
in the field. Media convergence at business level may imply
transforming business models and using multiplatform content
production and distribution tools. However, it is shown that the
implementation of convergence strategies can only succeed when
expectations and aspirations of every actor involved are taken into
account. Media consumers, content producers and managers face
different challenges in the process of media convergence. Volume I
of the Media Convergence Handbook encourages an active discourse on
media convergence by introducing the concept through general
perspective articles and addressing the real-world challenges of
conversion in the publishing, broadcasting and social media
sectors.
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