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Books > Business & Economics > Business & management > Management of specific areas > Research & development management
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Media Convergence Handbook - Vol. 1 - Journalism, Broadcasting, and Social Media Aspects of Convergence (Hardcover, 1st ed. 2016)
Loot Price: R3,774
Discovery Miles 37 740
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Media Convergence Handbook - Vol. 1 - Journalism, Broadcasting, and Social Media Aspects of Convergence (Hardcover, 1st ed. 2016)
Series: Media Business and Innovation
Expected to ship within 10 - 15 working days
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The Media Convergence Handbook sheds new light on the complexity of
media convergence and the related business challenges. Approaching
the topic from a managerial, technological as well as end-consumer
perspective, it acts as a reference book and educational resource
in the field. Media convergence at business level may imply
transforming business models and using multiplatform content
production and distribution tools. However, it is shown that the
implementation of convergence strategies can only succeed when
expectations and aspirations of every actor involved are taken into
account. Media consumers, content producers and managers face
different challenges in the process of media convergence. Volume I
of the Media Convergence Handbook encourages an active discourse on
media convergence by introducing the concept through general
perspective articles and addressing the real-world challenges of
conversion in the publishing, broadcasting and social media
sectors.
General
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