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Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Information technology industries
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Media Convergence Handbook - Vol. 2 - Firms and User Perspectives (Paperback, Softcover reprint of the original 1st ed. 2016)
Loot Price: R4,222
Discovery Miles 42 220
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Media Convergence Handbook - Vol. 2 - Firms and User Perspectives (Paperback, Softcover reprint of the original 1st ed. 2016)
Series: Media Business and Innovation
Expected to ship within 10 - 15 working days
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The Media Convergence Handbook sheds new light on the complexity of
media convergence and the related business challenges. Approaching
the topic from a managerial, technological as well as end-consumer
perspective, it acts as a reference book and educational resource
in the field. Media convergence at business level may imply
transforming business models and using multiplatform content
production and distribution tools. However, it is shown that the
implementation of convergence strategies can only succeed when
expectations and aspirations of every actor involved are taken into
account. Media consumers, content producers and managers face
different challenges in the process of media convergence. Volume II
of the Media Convergence Handbook tackles these challenges by
discussing media business models, production, and users' experience
and perspectives from a technological convergence viewpoint.
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