Media Convergence Handbook - Vol. 2 - Firms and User Perspectives (Hardcover, 1st ed. 2016)

The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence at business level may imply transforming business models and using multiplatform content production and distribution tools. However, it is shown that the implementation of convergence strategies can only succeed when expectations and aspirations of every actor involved are taken into account. Media consumers, content producers and managers face different challenges in the process of media convergence. Volume II of the Media Convergence Handbook tackles these challenges by discussing media business models, production, and users' experience and perspectives from a technological convergence viewpoint.

General

Imprint:	Springer-Verlag
Country of origin:	Germany
Series:	Media Business and Innovation
Release date:	May 2016
First published:	2016
Editors:	Artur Lugmayr • Cinzia Dal Zotto
Dimensions:	235 x 155 x 32mm (L x W x T)
Format:	Hardcover
Pages:	473
Edition:	1st ed. 2016
ISBN-13:	978-3-642-54486-6
Categories:	Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Business & Economics > Business & management > Management of specific areas > Research & development management Books > Business & Economics > Business & management > Business mathematics & systems > General Promotions
LSN:	3-642-54486-X
Barcode:	9783642544866

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