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* Takes a truly holistic and interdisciplinary approach to
sustainable fashion management * Fashion Management is growing in
popularity as a postgraduate degree throughout the world, with UK
institutions particularly well recognised as course providers.
Sustainability is increasingly covered as a core module. *
Competing titles are either research-based and technical or focus
on one specific area of fashion sustainability, such as materials.
This text provides a much more comprehensive and interdisciplinary
outlook as well as a practical approach, combining theory with
practical application from a management perspective.
* Takes a truly holistic and interdisciplinary approach to
sustainable fashion management * Fashion Management is growing in
popularity as a postgraduate degree throughout the world, with UK
institutions particularly well recognised as course providers.
Sustainability is increasingly covered as a core module. *
Competing titles are either research-based and technical or focus
on one specific area of fashion sustainability, such as materials.
This text provides a much more comprehensive and interdisciplinary
outlook as well as a practical approach, combining theory with
practical application from a management perspective.
Fashion buying and merchandising has changed dramatically over the
last 20 years. Aspects such as the advent of new technologies and
the changing nature of the industry into one that is faster paced
than ever before, as well as the shift towards more ethical and
sustainable practices have resulted in a dramatic change of the
roles. As a result, contemporary fast fashion retailers do not
follow the traditional buying cycle processes step by step,
critical paths are wildly different, and there has been a huge
increase in 'in-season buying' as a response to heightened consumer
demand. This textbook is a comprehensive guide to 21st-century
fashion buying and merchandising, considering fast fashion,
sustainability, ethical issues, omnichannel retailing, and
computer-aided design. It presents an up-to-date buying cycle that
reflects key aspects of fashion buying and merchandising, as well
as in-depth explanations of fashion product development, trend
translation, and sourcing. It applies theoretical and strategic
business models to buying and merchandising that have traditionally
been used in marketing and management. This book is ideal for all
fashion buying and merchandising students, specifically second- and
final-year undergraduate as well as MA/MSc fashion students. It
will also be useful to academics and practitioners who wish to gain
a greater understanding of the industry today.
​This book addresses the issue of sustainability in the luxury
industry, which has become a major topic of concern for brand
managers, scholars, policy-makers, the media, and academia.
Spanning 13 chapters, the authors provide insights from developed
and developing countries, whilst at the same time exploring a
variety of issues within sustainable luxury, the hidden value of
secondhand, eco-luxury, circular economy principles and
perceptions, ethical sourcing and eco-label strategies. All of
which can be linked to the broader theme of SDG12: Responsible
Production and Consumption. Thus, the book not only has a wide
geographical scope but also brings together a collection of
scholars spanning many disciplines such as marketing, management,
textiles, fashion, economics, and digital media. Offering a
combination of empirical and conceptual works, the book also
provides important insights for future research enquiries.Â
This book provides a critical overview of technologies that are
used within the fashion industry and supply chain, with a special
emphasis on how they engender sustainability and the circular
economy. The chapters present contemporary case studies alongside
new research on technologies such as 3D printing, 3D scanning and
recycling technology to assess the effect they will have on the
future of fashion and its global supply chain.
This book provides a critical overview of technologies that are
used within the fashion industry and supply chain, with a special
emphasis on how they engender sustainability and the circular
economy. The chapters present contemporary case studies alongside
new research on technologies such as 3D printing, 3D scanning and
recycling technology to assess the effect they will have on the
future of fashion and its global supply chain.
Providing a critical insight into the growth of the secondhand
luxury and vintage fashion industry, this book offers a compendium
of business developments from across the globe, including examples
from Europe, the Middle East and Asia. The 'pre-loved or pre-owned'
clothing trade has grown as an economic entity, providing a living
for over 100,000 people and creating a desirable and essential
clothing source in under-developed economies. By debating and
deliberating contemporary cases, the authors illustrate how
companies can optimise key managerial activities surrounding
product branding, location marketing and supply chain buying. This
timely collection is an important read for anyone involved in
fashion, but particularly those interested in the retail and
marketing perspective of the industry, as it explores an emerging
and significant retail format.
This book provides a critical insight into sustainability and
fashion in a retailing and marketing context. Examining a truly
global industry, Sustainability in Fashion offers international
application with a view to contextualising important developments
within the industry. Contributors use their diverse backgrounds and
expertise to provide a contemporary approach in examining key
theoretical concepts, constructs and developments. Topics include
consumer behaviour, communications, circular economy and supply
chain management. The individual chapters focus on sustainability
and provide a range of fashion sector examples from high street to
luxury apparel.
Providing a critical insight into the growth of the secondhand
luxury and vintage fashion industry, this book offers a compendium
of business developments from across the globe, including examples
from Europe, the Middle East and Asia. The 'pre-loved or pre-owned'
clothing trade has grown as an economic entity, providing a living
for over 100,000 people and creating a desirable and essential
clothing source in under-developed economies. By debating and
deliberating contemporary cases, the authors illustrate how
companies can optimise key managerial activities surrounding
product branding, location marketing and supply chain buying. This
timely collection is an important read for anyone involved in
fashion, but particularly those interested in the retail and
marketing perspective of the industry, as it explores an emerging
and significant retail format.
This book provides a critical insight into sustainability and
fashion in a retailing and marketing context. Examining a truly
global industry, Sustainability in Fashion offers international
application with a view to contextualising important developments
within the industry. Contributors use their diverse backgrounds and
expertise to provide a contemporary approach in examining key
theoretical concepts, constructs and developments. Topics include
consumer behaviour, communications, circular economy and supply
chain management. The individual chapters focus on sustainability
and provide a range of fashion sector examples from high street to
luxury apparel.
Fashion buying and merchandising has changed dramatically over the
last 20 years. Aspects such as the advent of new technologies and
the changing nature of the industry into one that is faster paced
than ever before, as well as the shift towards more ethical and
sustainable practices have resulted in a dramatic change of the
roles. As a result, contemporary fast fashion retailers do not
follow the traditional buying cycle processes step by step,
critical paths are wildly different, and there has been a huge
increase in 'in-season buying' as a response to heightened consumer
demand. This textbook is a comprehensive guide to 21st-century
fashion buying and merchandising, considering fast fashion,
sustainability, ethical issues, omnichannel retailing, and
computer-aided design. It presents an up-to-date buying cycle that
reflects key aspects of fashion buying and merchandising, as well
as in-depth explanations of fashion product development, trend
translation, and sourcing. It applies theoretical and strategic
business models to buying and merchandising that have traditionally
been used in marketing and management. This book is ideal for all
fashion buying and merchandising students, specifically second- and
final-year undergraduate as well as MA/MSc fashion students. It
will also be useful to academics and practitioners who wish to gain
a greater understanding of the industry today.
This book addresses the issue of sustainability in the luxury
industry, which has become a major topic of concern for brand
managers, scholars, policy-makers, the media, and academia.
Spanning 13 chapters, the authors provide insights from developed
and developing countries, whilst at the same time exploring a
variety of issues within sustainable luxury, the hidden value of
secondhand, eco-luxury, circular economy principles and
perceptions, ethical sourcing and eco-label strategies. All of
which can be linked to the broader theme of SDG12: Responsible
Production and Consumption. Thus, the book not only has a wide
geographical scope but also brings together a collection of
scholars spanning many disciplines such as marketing, management,
textiles, fashion, economics, and digital media. Offering a
combination of empirical and conceptual works, the book also
provides important insights for future research enquiries.
This timely edited collection offers a multidisciplinary
perspective on social commerce, a phenomenon that has gained
increasing interest over the last 8 years. Investigating how social
media can be used to generate value for brands beyond customer
relationship purposes, the skilled authors explore how social media
users co-create value for businesses, influence other consumers and
generate electronic word-of-mouth (eWOM). Providing insights from
practitioners and academics, this book goes further than simply
exploring e-commerce and social media, and addresses the real
relevance of social commerce in today's business landscape. With a
selection of contemporary case studies and a Foreword written by
Inthefrow's creator, Victoria Magrath, Social Commerce will be an
engaging read for those studying consumer behaviour, online
marketing, and e-commerce.
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R1,150
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Discovery Miles 8 890
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