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Vintage Luxury Fashion - Exploring the Rise of the Secondhand Clothing Trade (Paperback, Softcover reprint of the original 1st ed. 2018)
Loot Price: R5,086
Discovery Miles 50 860
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Vintage Luxury Fashion - Exploring the Rise of the Secondhand Clothing Trade (Paperback, Softcover reprint of the original 1st ed. 2018)
Series: Palgrave Advances in Luxury
Expected to ship within 10 - 15 working days
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Providing a critical insight into the growth of the secondhand
luxury and vintage fashion industry, this book offers a compendium
of business developments from across the globe, including examples
from Europe, the Middle East and Asia. The 'pre-loved or pre-owned'
clothing trade has grown as an economic entity, providing a living
for over 100,000 people and creating a desirable and essential
clothing source in under-developed economies. By debating and
deliberating contemporary cases, the authors illustrate how
companies can optimise key managerial activities surrounding
product branding, location marketing and supply chain buying. This
timely collection is an important read for anyone involved in
fashion, but particularly those interested in the retail and
marketing perspective of the industry, as it explores an emerging
and significant retail format.
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