Social Commerce - Consumer Behaviour in Online Environments (Hardcover, 1st ed. 2019)

This timely edited collection offers a multidisciplinary perspective on social commerce, a phenomenon that has gained increasing interest over the last 8 years. Investigating how social media can be used to generate value for brands beyond customer relationship purposes, the skilled authors explore how social media users co-create value for businesses, influence other consumers and generate electronic word-of-mouth (eWOM). Providing insights from practitioners and academics, this book goes further than simply exploring e-commerce and social media, and addresses the real relevance of social commerce in today's business landscape. With a selection of contemporary case studies and a Foreword written by Inthefrow's creator, Victoria Magrath, Social Commerce will be an engaging read for those studying consumer behaviour, online marketing, and e-commerce.

General

Imprint:	Springer Nature Switzerland AG
Country of origin:	Switzerland
Release date:	March 2019
First published:	2019
Editors:	Rosy Boardman • Marta Blazquez • Claudia E. Henninger • Daniella Ryding
Dimensions:	210 x 148 x 29mm (L x W x T)
Format:	Hardcover
Pages:	277
Edition:	1st ed. 2019
ISBN-13:	978-3-03-003616-4
Categories:	Books > Business & Economics > Business & management > E-commerce Books > Computing & IT > Computer software packages > General Books > Business & Economics > Business & management > Sales & marketing > Customer services Promotions
LSN:	3-03-003616-2
Barcode:	9783030036164

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