Leading student textbook on sport marketing Fully revised new edition. Includes new chapter on new media, including social media. Chapters on customer service and promotion are substantially rewritten. Case studies and examples have been replaced to reflect current concerns. International examples, extensive pedagogical features Highly respected sport management authors

This is the only up-to-date book to focus on consumer behaviour in sport Consumer behavior is an essential part of any sport marketing or sport business course Combines theory and cutting-edge research with practical guidance and advice New edition includes expanded coverage of topics such as technology, consumer research, consumer decision making and brand architecture E-resources: quizzes exclusively for instructors to assist student learning

Leading student textbook on sport marketing Fully revised new edition. Includes new chapter on new media, including social media. Chapters on customer service and promotion are substantially rewritten. Case studies and examples have been replaced to reflect current concerns. International examples, extensive pedagogical features Highly respected sport management authors

This is the only up-to-date book to focus on consumer behaviour in sport Consumer behavior is an essential part of any sport marketing or sport business course Combines theory and cutting-edge research with practical guidance and advice New edition includes expanded coverage of topics such as technology, consumer research, consumer decision making and brand architecture E-resources: quizzes exclusively for instructors to assist student learning