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Sport Consumer Behaviour - Marketing Strategies (Hardcover, 2nd edition) Loot Price: R4,655
Discovery Miles 46 550
Repayment Terms: R436 pm x 12*
Sport Consumer Behaviour - Marketing Strategies (Hardcover, 2nd edition): Daniel C. Funk, Kostas Alexandris, Heath McDonald

Sport Consumer Behaviour - Marketing Strategies (Hardcover, 2nd edition)

Daniel C. Funk, Kostas Alexandris, Heath McDonald

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Loot Price R4,655 Discovery Miles 46 550 | Repayment Terms: R436 pm x 12*

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This is the only up-to-date book to focus on consumer behaviour in sport Consumer behavior is an essential part of any sport marketing or sport business course Combines theory and cutting-edge research with practical guidance and advice New edition includes expanded coverage of topics such as technology, consumer research, consumer decision making and brand architecture E-resources: quizzes exclusively for instructors to assist student learning

General

Imprint: Routledge
Country of origin: United Kingdom
Release date: July 2022
First published: 2023
Authors: Daniel C. Funk • Kostas Alexandris • Heath McDonald
Dimensions: 246 x 174mm (L x W)
Format: Hardcover
Pages: 338
Edition: 2nd edition
ISBN-13: 978-0-367-55241-1
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
Books > Sport & Leisure > Sports & outdoor recreation > Sporting events, tours & organisations > General
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LSN: 0-367-55241-8
Barcode: 9780367552411

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