Sport Consumer Behaviour - Marketing Strategies (Hardcover, 2nd edition)

This is the only up-to-date book to focus on consumer behaviour in sport Consumer behavior is an essential part of any sport marketing or sport business course Combines theory and cutting-edge research with practical guidance and advice New edition includes expanded coverage of topics such as technology, consumer research, consumer decision making and brand architecture E-resources: quizzes exclusively for instructors to assist student learning

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	July 2022
First published:	2023
Authors:	Daniel C. Funk • Kostas Alexandris • Heath McDonald
Dimensions:	246 x 174mm (L x W)
Format:	Hardcover
Pages:	338
Edition:	2nd edition
ISBN-13:	978-0-367-55241-1
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General Books > Sport & Leisure > Sports & outdoor recreation > Sporting events, tours & organisations > General
LSN:	0-367-55241-8
Barcode:	9780367552411

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