Consumption as a field of cultural studies overlaps with theories of postmodernism, the social construction of self, commodification in late capitalism, and the role of mass media in daily life. New forms of consumption such as those facilitated by cyberspace, themed environments, the commodification of sex, and the increasing role of leisure in society all play new and interesting roles in daily life that combine consumerism with the most contemporary social forms. This collection of essays examines the recent ways in which consumerism has been approached by cultural studies with special emphasis given to these and other newly emerging topics. The book is divided into three parts. The first part provides a theoretical overview of consumption studies dealing with classical and more contemporary approaches in light of the debate between advocates and critics of postmodernism. In this section there are papers on McDonaldization, tourism and cultural studies, and the Theory of Shopping. The second part emphasizes empirical studies of the commodification process. Papers address the transformation of women s bodies and the mass commodification of milk, the creation of the toddler as a subject and the commodification of childhood, the commodification of sports, and the commodification of rock music. The third section of the book explores new forms of consumption on a more detailed and concentrated level. Papers in this section include the rise of sex tourism as a global industry, the commodification of the sacred, and the emergence of new consumer spaces in the city. An introduction by the editor delineates the advantages of his approach to new forms of consumption based squarely in the emerging issues of cultural studies, debates transcending postmodernism, and the society of the spectacle.

Examines the Protestant origins of motherhood and the child consumer Throughout history, the responsibility for children's moral well-being has fallen into the laps of mothers. In The Moral Project of Childhood, the noted childhood studies scholar Daniel Thomas Cook illustrates how mothers in the nineteenth-century United States meticulously managed their children's needs and wants, pleasures and pains, through the material world so as to produce the "child" as a moral project. Drawing on a century of religiously-oriented child care advice in women's periodicals, he examines how children ultimately came to be understood by mothers-and later, by commercial actors-as consumers. From concerns about taste, to forms of discipline and punishment, to play and toys, Cook delves into the social politics of motherhood, historical anxieties about childhood, and early children's consumer culture. An engaging read, The Moral Project of Childhood provides a rich cultural history of childhood.

Ours is a culture defined by marketing and acquiring. Virtually every activity in our lives is experienced through purchases, from layettes to caskets. The landscape is studded with logos, brand names, and billboards. Branded and On Display examines the work of artists who explore specific strategies of branding and presentation in their response to this pervasively commoditized environment. Representing a range of media - sculpture, video, installation, sound, painting, and photography - the work is compelling and provocative, nudging us to "re-view" our culture with an appraising eye. There is an exhilarating range of concerns and media represented by artists Ai Weiwei, Conrad Bakker, Amy Barkow, Ashley Bickerton, Michael Blum, Louis Cameron, Diller + Scofidio, Terence Gower, Laurie Hogin, Pierre Huyghe, Clay Ketter, Ryan McGinness, Donna Nield, Haim Steinbach, Tempi & Wolf, Yuken Teruya, Hank Willis Thomas, Brian Ulrich, Siebren Versteeg, and Zhao Bandi. Daniel Thomas Cook is a sociologist of advertising and communication at the University of Illinois at Urbana-Champaign. Nine stories by Dung Kai-cheung, an author and teacher of creative writing in Hong Kong, were translated by Winnie Won Yin Wong. Other contributors include Ginger Gregg Duggan, Judith Hoos Fox, Cele C. Otnes, and Linda M. Scott.

Examines the Protestant origins of motherhood and the child consumer Throughout history, the responsibility for children's moral well-being has fallen into the laps of mothers. In The Moral Project of Childhood, the noted childhood studies scholar Daniel Thomas Cook illustrates how mothers in the nineteenth-century United States meticulously managed their children's needs and wants, pleasures and pains, through the material world so as to produce the "child" as a moral project. Drawing on a century of religiously-oriented child care advice in women's periodicals, he examines how children ultimately came to be understood by mothers-and later, by commercial actors-as consumers. From concerns about taste, to forms of discipline and punishment, to play and toys, Cook delves into the social politics of motherhood, historical anxieties about childhood, and early children's consumer culture. An engaging read, The Moral Project of Childhood provides a rich cultural history of childhood.

In this revealing social history, Daniel Thomas Cook explores the roots of children's consumer culture--and the commodification of childhood itself--by looking at the rise, growth, and segmentation of the children's clothing industry. Cook describes how in the early twentieth century merchants, manufacturers, and advertisers of children's clothing began to aim commercial messages at the child rather than the mother. Cook situates this fundamental shift in perspective within the broader transformation of the child into a legitimate, individualized, self-contained consumer.

"The Commodification of Childhood" begins with the publication of the children's wear industry's first trade journal, " The Infants' Department, " in 1917 and extends into the early 1960s, by which time the changes Cook chronicles were largely complete. Analyzing trade journals and other documentary sources, Cook shows how the industry created a market by developing and promulgating new understandings of the "nature," needs, and motivations of the child consumer. He discusses various ways that discursive constructions of the consuming child were made material: in the creation of separate children's clothing departments, in their segmentation and layout by age and gender gradations (such as infant, toddler, boys, girls, tweens, and teens), in merchants' treatment of children as individuals on the retail floor, and in displays designed to appeal directly to children. Ultimately, " The Commodification of Childhood" provides a compelling argument that any consideration of "the child" must necessarily take into account how childhood came to be understood through, and structured by, a market idiom.

Reimagining Childhood Studies incites, and provides a forum for, dialogue and debate about the direction and impetus for critical and global approaches to social-cultural studies of children and their childhoods. Set against the backdrop of a quarter century of research and theorising arising out of the "new" social studies of childhood, each of the 13 original contributions strives to extend the conceptual reach and relevance of the work being undertaken in the dynamic and expanding field of childhood studies in the 21st century. Internationally renowned contributors engage with contemporary scholarship from both the global north and south to address questions of power, inequity, reflexivity, subjectivities and representation from poststructuralist, posthumanist, postcolonial, feminist, queer studies and political economy perspectives. In so doing, the book provides a deconstructive and reconstructive dialogue, offering a renewed agenda for future scholarship. The book also moves the insights of childhood studies beyond the boundaries of this field, helping to mainstream insights about children's everyday lives from this burgeoning area of study and avoid the dangers of marginalizing both children and scholarship about childhood. This carefully curated collection extends beyond critiques of specified research arenas, traditions, concepts or approaches to serve as a bridge in the transformation of childhood studies at this important juncture in its history.

Reimagining Childhood Studies incites, and provides a forum for, dialogue and debate about the direction and impetus for critical and global approaches to social-cultural studies of children and their childhoods. Set against the backdrop of a quarter century of research and theorising arising out of the "new" social studies of childhood, each of the 13 original contributions strives to extend the conceptual reach and relevance of the work being undertaken in the dynamic and expanding field of childhood studies in the 21st century. Internationally renowned contributors engage with contemporary scholarship from both the global north and south to address questions of power, inequity, reflexivity, subjectivities and representation from poststructuralist, posthumanist, postcolonial, feminist, queer studies and political economy perspectives. In so doing, the book provides a deconstructive and reconstructive dialogue, offering a renewed agenda for future scholarship. The book also moves the insights of childhood studies beyond the boundaries of this field, helping to mainstream insights about children's everyday lives from this burgeoning area of study and avoid the dangers of marginalizing both children and scholarship about childhood. This carefully curated collection extends beyond critiques of specified research arenas, traditions, concepts or approaches to serve as a bridge in the transformation of childhood studies at this important juncture in its history.