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This book provides a critical overview of technologies that are
used within the fashion industry and supply chain, with a special
emphasis on how they engender sustainability and the circular
economy. The chapters present contemporary case studies alongside
new research on technologies such as 3D printing, 3D scanning and
recycling technology to assess the effect they will have on the
future of fashion and its global supply chain.
This book provides a critical overview of technologies that are
used within the fashion industry and supply chain, with a special
emphasis on how they engender sustainability and the circular
economy. The chapters present contemporary case studies alongside
new research on technologies such as 3D printing, 3D scanning and
recycling technology to assess the effect they will have on the
future of fashion and its global supply chain.
Providing a critical insight into the growth of the secondhand
luxury and vintage fashion industry, this book offers a compendium
of business developments from across the globe, including examples
from Europe, the Middle East and Asia. The 'pre-loved or pre-owned'
clothing trade has grown as an economic entity, providing a living
for over 100,000 people and creating a desirable and essential
clothing source in under-developed economies. By debating and
deliberating contemporary cases, the authors illustrate how
companies can optimise key managerial activities surrounding
product branding, location marketing and supply chain buying. This
timely collection is an important read for anyone involved in
fashion, but particularly those interested in the retail and
marketing perspective of the industry, as it explores an emerging
and significant retail format.
This book provides a critical insight into sustainability and
fashion in a retailing and marketing context. Examining a truly
global industry, Sustainability in Fashion offers international
application with a view to contextualising important developments
within the industry. Contributors use their diverse backgrounds and
expertise to provide a contemporary approach in examining key
theoretical concepts, constructs and developments. Topics include
consumer behaviour, communications, circular economy and supply
chain management. The individual chapters focus on sustainability
and provide a range of fashion sector examples from high street to
luxury apparel.
Providing a critical insight into the growth of the secondhand
luxury and vintage fashion industry, this book offers a compendium
of business developments from across the globe, including examples
from Europe, the Middle East and Asia. The 'pre-loved or pre-owned'
clothing trade has grown as an economic entity, providing a living
for over 100,000 people and creating a desirable and essential
clothing source in under-developed economies. By debating and
deliberating contemporary cases, the authors illustrate how
companies can optimise key managerial activities surrounding
product branding, location marketing and supply chain buying. This
timely collection is an important read for anyone involved in
fashion, but particularly those interested in the retail and
marketing perspective of the industry, as it explores an emerging
and significant retail format.
This book provides a critical insight into sustainability and
fashion in a retailing and marketing context. Examining a truly
global industry, Sustainability in Fashion offers international
application with a view to contextualising important developments
within the industry. Contributors use their diverse backgrounds and
expertise to provide a contemporary approach in examining key
theoretical concepts, constructs and developments. Topics include
consumer behaviour, communications, circular economy and supply
chain management. The individual chapters focus on sustainability
and provide a range of fashion sector examples from high street to
luxury apparel.
This timely edited collection offers a multidisciplinary
perspective on social commerce, a phenomenon that has gained
increasing interest over the last 8 years. Investigating how social
media can be used to generate value for brands beyond customer
relationship purposes, the skilled authors explore how social media
users co-create value for businesses, influence other consumers and
generate electronic word-of-mouth (eWOM). Providing insights from
practitioners and academics, this book goes further than simply
exploring e-commerce and social media, and addresses the real
relevance of social commerce in today's business landscape. With a
selection of contemporary case studies and a Foreword written by
Inthefrow's creator, Victoria Magrath, Social Commerce will be an
engaging read for those studying consumer behaviour, online
marketing, and e-commerce.
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