Contains a variety of in-depth, international case-studies covering real-world organizational settings Online resources, including discussion questions, interviews with case authors, and assignments for instructor use, help bring the discussion to life A combination of theory and practice makes this an ideal resource for students, academics, and public relations and communications professionals

Contains a variety of in-depth, international case-studies covering real-world organizational settings Online resources, including discussion questions, interviews with case authors, and assignments for instructor use, help bring the discussion to life A combination of theory and practice makes this an ideal resource for students, academics, and public relations and communications professionals

This book examines public relations from a variety of different perspectives, a management perspective, a rhetoric theory perspective, a practitioner perspective, a social psychology perspective and a historical perspective.
The book contextualises public relations within an international framework and compares different cultures and countries. Helping to promote a greater understanding of concepts such as what role public relations can or should play, this book describes the phenomena associated with public relations. It provides the reader with a thorough review of the practice of public relations throughout the world and attempts to pull together a useful body of knowledge that will be invaluable to all of those studying or practising in this field.
Previously only available in hardback.

eBook available with sample pages: 0203192923

Contents:
Introduction D. Moss, G, Warnaby and D. Vercic
Part 1 Public Relations and Management Theory
Chapter 1 The Origins of Public Relations Theory in Economis and Strategic Management D. Vercic and J.E. Grunig
Chapter 2 Strategy and Public Relations D. Moss and G. Warnaby
Part 2 Contemporary Perspectives of Public Relations
Chapter 3 A Feminist phase analysis of research on women in postmodern public relations L.A. Grunig Chapter 4 Public Relations and Rhetoric: History, Concepts, Contribution L. Toth Chapter 5 Psychology and Public Relations J. White
Part 3 International Perspectives of Public Relations
Chapter 6 Public Relations: The Cultural Dimension T. McManus
Chapter 7 Towards a Theory in International Public Relations: Initial Delphi Research Supports Generic / Specific Theory
Part 4 Historical-German Perspectives of Public Relations
Chapter 8 Public Relations in German Speaking Countries: Histories and Contemporary Concepts K. Nessman
Chapter 9 Public Relations and the Development of the Principle of Seperation of Advertising and Journalistic Media Programmes in Germany

Taking a managerial perspective, this book explores public relations and its role in the wider organizational world. Contributors explore a variety of contexts in which the relevance of understanding these two interlinking domains is so paramount, such as corporate branding and reputation, government relations and community communications, as well as drawing on experise of legal considerations and ethical awareness. The effective management of public relations is crucial within any organization, but a wider managerial awareness and support of its role is equally critical. Public Relations: A Managerial Perspective offers an original and vital discussion of these challenges for second and third year undergraduate and postgraduate students of public relations, corporate communications and public affairs.