Perspectives on Public Relations Research (Paperback, New Ed)

Contents:
Introduction D. Moss, G, Warnaby and D. Vercic
Part 1 Public Relations and Management Theory
Chapter 1 The Origins of Public Relations Theory in Economis and Strategic Management D. Vercic and J.E. Grunig
Chapter 2 Strategy and Public Relations D. Moss and G. Warnaby
Part 2 Contemporary Perspectives of Public Relations
Chapter 3 A Feminist phase analysis of research on women in postmodern public relations L.A. Grunig Chapter 4 Public Relations and Rhetoric: History, Concepts, Contribution L. Toth Chapter 5 Psychology and Public Relations J. White
Part 3 International Perspectives of Public Relations
Chapter 6 Public Relations: The Cultural Dimension T. McManus
Chapter 7 Towards a Theory in International Public Relations: Initial Delphi Research Supports Generic / Specific Theory
Part 4 Historical-German Perspectives of Public Relations
Chapter 8 Public Relations in German Speaking Countries: Histories and Contemporary Concepts K. Nessman
Chapter 9 Public Relations and the Development of the Principle of Seperation of Advertising and Journalistic Media Programmes in Germany

General

Imprint:	Routledge
Country of origin:	United Kingdom
Series:	Routledge Advances in Management and Business Studies
Release date:	March 2003
First published:	2000
Authors:	Danny Moss • Dejan Vercic • Gary Warnaby
Dimensions:	216 x 138 x 22mm (L x W x T)
Format:	Paperback
Pages:	286
Edition:	New Ed
ISBN-13:	978-0-415-31618-7
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Public relations Promotions
LSN:	0-415-31618-9
Barcode:	9780415316187

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