Public Relations - A Managerial Perspective (Paperback)

Taking a managerial perspective, this book explores public relations and its role in the wider organizational world. Contributors explore a variety of contexts in which the relevance of understanding these two interlinking domains is so paramount, such as corporate branding and reputation, government relations and community communications, as well as drawing on experise of legal considerations and ethical awareness. The effective management of public relations is crucial within any organization, but a wider managerial awareness and support of its role is equally critical. Public Relations: A Managerial Perspective offers an original and vital discussion of these challenges for second and third year undergraduate and postgraduate students of public relations, corporate communications and public affairs.

General

Imprint:	Sage Publications Ltd
Country of origin:	United States
Release date:	December 2011
First published:	2012
Authors:	Danny Moss • Barbara DeSanto
Dimensions:	232 x 186 x 27mm (L x W x T)
Format:	Paperback
Pages:	512
ISBN-13:	978-0-7619-4857-5
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Public relations Promotions
LSN:	0-7619-4857-0
Barcode:	9780761948575

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