Is marketing in crisis? Some commentators have contended that marketing principles no longer appear relevant to the "real world" of marketing managers. The foremost figures in the field are marketing's most outspoken critics rather than disseminators of the marketing message. Indeed, a number of noted academic authorities have announced nothing less than "the end of marketing". While such apocalyptic sentiments are very much in keeping with our degraded, post-modern, pre-millenial times, the present volume of essays examines the extent to which the end of marketing "is" nigh. The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the 21st century. Ranging from narratology to feminism, these suggestions aim to enlighten, provoke and occasionally outrage.

Is marketing in crisis? Some commentators have contended that marketing principles no longer appear relevant to the 'real world' of marketing managers. The foremost figures in the field are marketing's most outspoken critics rather than disseminators of the marketing message. Indeed, a number of noted academic authorities have announced nothing less than 'the end of marketing'. While such apocalyptic sentiments are very much in keeping with our degraded, postmodern, pre-millennial times, the present volume of essays examines the extent to which the end of marketing is nigh. The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing for the twenty-first century. Ranging from narratology to feminism, these prophesies are always enlightening, often provocative and occasionally outrageous. Marketing Apocalypse is required reading for anyone interested in the future of marketing.

The contributors to this book explore the role and importance of qualitative, interpretist research in the dynamic field of enterprise. They establish the link between the innovative nature of small enterprise and the need to utilise research methodologies, which are themselves innovative. The book highlights the fact that enterprise research has the advantage of sufficient youth as a research discipline to permit a wide scope for new and innovative research studies. Probing this unexplored terrain therefore requires exploratory research methods supported by inductive research techniques. These methods and techniques are examined in detail: topics covered are diverse, ranging from a review of quantitative research methodologies and the integration of methodological philosophies and approaches; to the application of two novel analytical techniques. Convergent interviewing, action research, case research and marketing research for isolated SMEs are all also explored in depth. This book will provide academics, researchers and students with a cohesive body of material on the use of interpretist research techniques in all areas of enterprise research.

Discover the tool that millions of people worldwide are using for guidance, inspiration, and help in finding answers to life's questions. now, revised and expanded to include eight additional cards, this unique and powerful divination system draws upon ancient wisdom and tradition to teach the healing medicine of animals. Medicine Cards and found its way into the hearts and hands of many, guiding the way to healing the body, emotions, mind, and spirit, and providing insight into and understand of one's unique purpose in life.

The contributors to this book explore the role and importance of qualitative, interpretist research in the dynamic field of enterprise. They establish the link between the innovative nature of small enterprise and the need to utilise research methodologies, which are themselves innovative. The book highlights the fact that enterprise research has the advantage of sufficient youth as a research discipline to permit a wide scope for new and innovative research studies. Probing this unexplored terrain therefore requires exploratory research methods supported by inductive research techniques. These methods and techniques are examined in detail: topics covered are diverse, ranging from a review of quantitative research methodologies and the integration of methodological philosophies and approaches; to the application of two novel analytical techniques. Convergent interviewing, action research, case research and marketing research for isolated SMEs are all also explored in depth. This book will provide academics, researchers and students with a cohesive body of material on the use of interpretist research techniques in all areas of enterprise research.

Rabbi Gershon Winkler's travels in New Mexico brought him in contact with the nations of the Dineh, the Jicarilla Apache, the Walatowa, and the Zia, and he began to recover piecemeal the long lost wisdom of what he terms "Aboriginal Judaism". Winkler came to understand deeply why the ancient Hebrew word for "wilderness", mid'bar, means "that which resonates", and he began to understand the earth-based significance of his own Jewish traditional ceremonies, rediscovering the continuing vital stream of shamanic teachings in ancient Jewish texts.

Professional Risk and Working with People provides advice on assessing and managing risks for all those employed to take risks with or on behalf of other people. The authors explore issues of risk assessment and management that provides readers with a broad knowledge of risk practices that can be applied across a range of disciplines. They detail the benefits of risk as well as the potential harm and explain relevant legislation and concepts of negligence in clear and accessible language. Examples of risk policies, systems and effective judgement in managing complex risk decisions are also included. In the current climate of blame and readiness to pursue legal action against professionals, this book will prove essential reading for all practitioners who come into contact with risk, including doctors and other health and care professionals, probation officers and social workers. Leaders of professional courses and their students will also find this an invaluable guide.

An out of work attorney becomes a detective, but is not satisfied with his new line of work and takes an additional job as a delivery man.

This is a chronicle of the misadventures of a young lawyer who blunders from one disaster to the next in a fictional Midwest of the near future.